Director, Volunteer Communications & Marketing

Salary: $79,200 - $99,000 Location Type: Hybrid Employment Type: Full Time

About Braven

Braven is a national nonprofit that prepares promising college students to secure a strong first opportunity after college graduation through a career-accelerating program. We work with higher education and employer partners to offer a life-changing experience that begins with a semester-long course for college students followed by support that lasts through graduation. Together, our ambition is to help rebuild the middle class and revitalize the American Dream.

To learn more, take a look at Braven’s Jobs Report.

About the Role

To achieve its ambition of serving 80,000-100,000 Fellows over the next decade, Braven is hiring a Director of Volunteer Communications & Marketing. This role will craft and drive the storytelling, messaging, and marketing strategy that inspires, retains, and grows our volunteer community.

In this highly creative and strategic role, you will shape the voice of our volunteer experience. You will develop compelling narratives, brand-aligned messaging, and targeted campaigns that speak to the hearts and minds of our volunteers across the entire journey, from first impression to long-term engagement. You’ll partner closely with the broader External Affairs team, regional leads, and program operations to ensure cohesive, resonant, and data-informed communication that elevates the volunteer experience and advances Braven’s mission.

This role is on the External Affairs Team and reports directly to the Managing Director, Communications & Marketing.

What You’ll Do

Volunteer Email Communications – 70%

• Lead the strategy, execution, and quality assurance for 100+ automated and manual email campaigns that drive recruitment, onboarding, and engagement.
• Create journeys with precise segmentation, conditional logic, and timing to ensure clear, personalized communication.
• Design and execute high-impact, segmented email campaigns across the full volunteer journey—from first interest to alumni engagement.
• Craft compelling messaging that articulates the impact of volunteering with Braven, drives prospective volunteer conversion, supports onboarding and program readiness with clear and timely information, and re-engages past volunteers.
• Maintain a deep understanding of the volunteer audience, using data and feedback to tailor messaging and optimize campaign performance.
• Write with clarity, warmth, and precision to set expectations and drive action at every stage of the volunteer journey.
• Manage Campaign Monitor accounts and lists, keeping subscriber data clean, organized, and efficient.
• Regularly test and monitor campaigns to ensure flawless delivery and troubleshoot issues as they arise.
• Analyze performance metrics and optimize journeys to improve conversion and engagement over time.

Digital Advertising & Social Media – 20%

• Manage and optimize digital advertising campaigns on platforms like LinkedIn to drive high-quality volunteer leads and meet recruitment goals.
• Develop and test ad creative and targeting strategies using performance data to iterate and scale what works.
• Track and report on ad performance metrics, making real-time adjustments to maximize ROI.
• Manage Braven’s volunteer brand presence on social media with engaging, mission-aligned content that builds awareness and trust, working in partnership with Braven’s Manager, Communications & Marketing.

Volunteer Brand Vision & Strategy – 10%

• Elevate and evolve Braven’s volunteer brand and communication strategy across multiple channels (e.g., email, web, social, collateral), ensuring consistency, creativity, and alignment with Braven’s voice and values across all touchpoints.
• Collaborate with the leadership of the Volunteer Engagement Team and the Communications & Marketing team.

Location: In-Person in Atlanta (GA), Chicago (IL), or Newark (NJ) Start Date: ASAP