Key technologies and capabilities for this role
Common questions about this position
Candidates need 6+ years of client-facing experience preferably in digital media or AdTech, extensive experience in programmatic platform technologies including DSPs, SSPs, and Ad Serving, and 2+ years managing pharmaceutical or healthcare accounts.
NYC-based candidate preferred.
This information is not specified in the job description.
A strong candidate has experience working directly with pharmaceutical clients like Pfizer, a proven track record of growing strategic relationships and exceeding revenue goals, and familiarity with Pfizer’s organization, Publicis’ operating companies, and programmatic trading.
Key skills include strong analytical skills to translate performance data into strategic insights, a collaborative mindset to influence cross-functional teams, and the ability to navigate complex stakeholder environments at top pharma companies.
Healthcare advertising technology and demand-side platform
DeepIntent offers a demand-side platform (DSP) tailored for healthcare advertising, allowing marketers to create and manage campaigns that target both patients and healthcare professionals (HCPs). The platform uses a proprietary ID graph and HCP Planner to form targeted audiences based on reliable data sources, addressing privacy concerns in healthcare advertising. DeepIntent stands out from competitors by prioritizing privacy compliance and data security, ensuring sensitive user information is protected. The company's goal is to empower healthcare marketers to run effective digital advertising campaigns while maintaining high standards of data security.