Director, Retail Marketing at The Walt Disney Company

Glendale, California, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Consumer Products, RetailIndustries

Requirements

10+ years Retail Marketing experience or related field, with a portion in a leadership role

Responsibilities

Responsible for the implementation and execution of marketing activations across third party retail in NA
Partner with sales team to help develop comprehensive, future-focused, strategy for assigned accounts to achieve business goals & objectives
Lead end to end marketing strategy for retail channels that enables sustained growth through sales and marketing initiatives
Collaboration with the Consumer Marketing team to integrate retail into the brand activations that are executed at the national level
Lead omni-channel retail marketing plans inclusive of in-store, e-commerce, retail media networks, creator & affiliate programs, loyalty, and CRM integration to drive consumer engagement and conversion
Develop programs and content presentations for retailer buyer and marketing teams
Maintain current knowledge of industry trends, competitors, consumer insights, business opportunities
Create actionable recommendations to key stakeholders and seeks out knowledge of competitive retailer program execution and recaps to inform best practices
Develop measurable performance frameworks and dashboards to optimize programs using data, consumer insights, A/B testing, and ROI metrics
Collaborate with and influence licensees, internal promotional partners and interfacing with the other division leads of The Walt Disney Company to ensure optimal execution of retail strategies/programs
Fiscal responsibility for budgeting, decision-making, tracking and reconciliation of retail marketing budget in partnership w/ Retail Sales and finance teams
Manage key promotional deliverables for all internal & external parties (including retailer agencies) to deliver on-time cost efficient programs
Partner with retail account marketers & buyers, licensee marketers and internal sales and franchise teams to maximize Disney branded marketing at retail account
Lead agency briefing, creative development oversight, and cross-functional partner orchestration across internal teams, licensees, and retailer partners
Responsible for the development of account strategic initiatives to secure cross-category statements through influential partnerships
Champion innovative retail experiences (e.g., experiential, pop-ups, digital engagements, livestream commerce) to differentiate Disney at point-of-purchase
Act as Brand Ambassador ensuring retailer marketing program elements meet legal approvals & brand management guidelines
Internal advocate for retail account expressing retailer needs and priorities. Communicator of retailer’s own initiatives, competitive programs, and retailer insights
Build and mentor a high-performing team by setting clear KPIs, fostering a culture of creativity, collaboration, accountability, and inclusive leadership