Director, Product Marketing - Adobe Analytics Portfolio at Adobe

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, Analytics, Marketing TechnologyIndustries

Requirements

10+ years of experience in product marketing or go-to-market leadership for SaaS, analytics, or AI products
Proven success taking new products or innovations to market, ideally within enterprise software or data/insights ecosystems
Strong ability to connect product capabilities to market trends, customer needs, and business outcomes
A builder’s mindset—comfortable operating with agility, testing and learning, and influencing across functions in dynamic environments
Excellent storytelling, executive communication, and presentation skills
Experience collaborating with global sales, product, and marketing teams in a matrixed organization
A passion for data, insights, and helping businesses unlock intelligence from their customer experiences

Responsibilities

Lead go-to-market strategy for emerging Analytics products that generates demand in partnership with marketing and sales—defining market opportunity, positioning, messaging, launch strategy, success measurement, and growth plans. Includes close collaboration with business model strategy team to develop commercial models
Partner closely with Product Management to shape product vision, roadmap priorities, and readiness for market adoption
Deliver compelling presentations to customers and partners to create and progress sales and business development opportunities
Engage directly with early customers of products to drive product adoption, use case value realization, customer advocacy, and creation of testimonials and success stories
Drive cross-functional alignment across product, sales, enablement, communications, and partner teams to bring new capabilities to market quickly and effectively
Develop and iterate on differentiated narratives that connect the value of Adobe’s Analytics portfolio to real customer problems—across marketing, product, and business audiences
Enable the field and ecosystem, equipping sellers, consultants, and partners with compelling stories, content, and tools that accelerate adoption and revenue growth
Foster a culture of creativity, growth, and collaboration, championing feedback loops with customers and internal teams to iterate rapidly and continuously improve
Represent Adobe externally, serving as a thought leader and spokesperson on the future of analytics, measurement, and AI-driven insights

Skills

Product Marketing

Go-to-Market Strategy

Positioning

Messaging

Launch Strategy

Demand Generation

Product Management

Roadmap

Analytics

Mix Modeling

Customer Behavior Analysis

Marketing ROI

Cross-Functional Collaboration

Presentations

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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