Product Marketing Manager - Sales Enablement
User InterviewsSalary not specified
- Full Time
- Junior (1 to 2 years)
$148,400 – $240,900Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software as a Service (SaaS), Entertainment TechnologyIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, and have at least 8 years of experience in Product Marketing, preferably within the SaaS or B2B technology industry. Proven experience building and scaling Product Marketing functions at high-growth companies is essential, along with a strong understanding of complex B2B buying motions and multiple customer personas. Deep customer empathy, excellent storytelling skills, and the ability to simplify complex products into clear value propositions are also required.
Responsibilities
As the Director of Product Marketing, you will lead the PMM function, developing compelling go-to-market narratives and driving wins through comprehensive enablement programs. You will collaborate with Product, Sales, and Customer Success teams to ensure airtight alignment and successful product launches and feature releases. Additionally, you will own feature adoption and attachment metrics, and serve as the top enablement driver, translating customer insights into impactful GTM strategy and delivering measurable business impact.
Skills
Product Marketing
B2B SaaS
Go-To-Market Strategy
Positioning
Messaging
Customer Insights
Strategic Thinking
Execution
Customer Empathy
Wrapbook
Digital payroll and production management platform
About Wrapbook
Wrapbook offers a digital payroll and production management platform tailored for the entertainment industry, serving clients like film and TV production companies. The platform simplifies payroll by allowing users to collect timecards through an app, generating smart timecards that ensure compliance with industry standards. It stands out from competitors by integrating with accounting software like QuickBooks, streamlining financial management. The goal of Wrapbook is to provide a fast and secure way to manage payroll and production needs, reducing administrative burdens for its clients.
Key Metrics
Toronto, CanadaHeadquarters
2018Year Founded
$146.3MTotal Funding
LATE_VCCompany Stage
Enterprise Software, Financial Services, EntertainmentIndustries
201-500Employees