Director, Performance Marketing at Ramp

United States

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$190,000 – $290,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial ServicesIndustries

Requirements

8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech
Proven success scaling large performance budgets ($10M+ annually) across multiple channels
Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement
Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches
Exceptional leadership and people management skills with a track record of building and developing teams
Strong business acumen and judgment to balance efficiency with bold growth bets

Responsibilities

Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more
Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making
Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels
Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals
Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates
Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth
Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment

Skills

Key technologies and capabilities for this role

Performance MarketingPaid SearchPaid SocialDirect MailAffiliatesCreative ExperimentationAnalytical RigorStrategy Execution

Questions & Answers

Common questions about this position

What is the salary range for the Director, Performance Marketing role?

The salary range is $190K - $290K.

Is this position remote or hybrid?

The position is hybrid.

What skills are required for this role?

The role requires analytical rigor, creativity, strategic leadership, experience in paid search, paid social, affiliates, direct mail, and creative experimentation, plus the ability to manage teams and optimize ROI.

What is the team structure like for this position?

You will manage and mentor a team of channel leads as a key member of the Growth leadership team.

What makes a strong candidate for this Director role?

Strong candidates will have experience leading multi-channel performance marketing, managing teams with a focus on accountability, creativity, and data-driven decisions, plus skills in budget allocation, attribution, forecasting, and ROI optimization.

Ramp

Corporate card and spend management platform

About Ramp

Ramp provides a corporate card and spend management platform that helps businesses track expenses and save money. The platform allows finance teams to manage corporate cards, expense reports, and bill payments in one place, and it integrates with tools like Slack for added convenience. Ramp serves a wide range of clients, from large enterprises to creative agencies, and aims to reduce overall expenses through its comprehensive financial tools. Unlike competitors such as Amex and Brex, Ramp generates revenue through interchange fees on card transactions and subscription fees for advanced features. The company's goal is to streamline financial operations for businesses and help them achieve significant cost savings.

New York City, New YorkHeadquarters

2019Year Founded

$1,096.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Competitive salaries: You never have to wonder how your pay compares. Our generous comp reflects our belief that you’ll take Ramp to the next level.

Comprehensive health plans: US-based employees get full medical, dental, and vision insurance coverage. Everyone gets a monthly stipend for personal wellness.

Professional development: Take advantage of our annual education stipends to stay on top of your personal growth.

Unlimited PTO: Flexible vacation days give you the time to step away, unwind, and recharge.

Risks

Increased competition from fintech startups could challenge Ramp's market position.

Economic downturns may reduce business spending, affecting Ramp's revenue streams.

The volatile travel industry poses risks to Ramp's new travel booking services.

Differentiation

Ramp integrates with popular tools like Slack and Workday for seamless financial operations.

The platform offers advanced accounting automations, reducing manual work for finance teams.

Ramp's use of stablecoins and modern financial instruments sets it apart from competitors.

Upsides

Ramp's integration with Workday enhances real-time data syncing and accounting automation.

The partnership with Priceline expands Ramp's services into the growing business travel sector.

Ramp's recent $750 million funding boosts its capacity for innovation and market expansion.

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