Webflow

Director, Partner Marketing

United States

Webflow Logo
$187,200 – $258,300Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software as a Service (SaaS), Digital Marketing, Web Development PlatformsIndustries

Requirements

The Director, Partner Marketing should possess a strategic marketing mindset and a proven track record of building and scaling partner-led go-to-market motions that drive measurable growth, demonstrating a deep understanding of agency ecosystems and experience marketing to or through agencies as a channel or growth lever.

Responsibilities

As the Director, Partner Marketing, you will develop and lead the partner marketing strategy to grow Webflow’s agency ecosystem through targeted acquisition and high-impact engagement programs, create and scale a co-marketing engine that delivers compelling joint campaigns, case studies, and events to drive shared demand, collaborate closely with content, brand, comms, and growth teams to ensure partner marketing efforts are integrated into broader go-to-market motions, design and optimize the partner marketing funnel, measure and report on the impact of partner marketing, and serve as the voice of the agency partner within marketing, advocating for their success while advancing Webflow’s mission and category leadership.

Skills

Partner Marketing
Agency Partnership
Strategic Marketing
Co-marketing
Demand Generation
Market Positioning
Growth Strategy

Webflow

Visual web design and development platform

About Webflow

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.

Key Metrics

San Francisco, CaliforniaHeadquarters
2012Year Founded
$325.8MTotal Funding
SERIES_CCompany Stage
Consumer Software, Enterprise SoftwareIndustries
1,001-5,000Employees

Benefits

Competitive compensation
100% insurance coverage
401k & financial planning
PTO
Annual retreat & offsites
10% time to build skills
Commuter benefits
Vacation bonus
Office setup budget
Health & wellness stipend
Remote work reimbursements
Webflow subscription discount

Risks

Competition from platforms like Bubble and Wix threatens Webflow's market share.
GreenSock acquisition may cause developer community backlash over GSAP's future.
New CEO Linda Tong's strategies might not align with existing user expectations.

Differentiation

Webflow enables web design without coding, appealing to non-technical users.
The platform offers a subscription model with diverse pricing plans for various needs.
Webflow's marketplace provides templates and design assets, enhancing user experience.

Upsides

Growing demand for no-code platforms boosts Webflow's market potential.
AI integration in Webflow enhances user experience and design efficiency.
Partnerships with Upwork and Contra expand Webflow's reach to creative professionals.

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