Director of Brand Marketing
Propel- Full Time
- Expert & Leadership (9+ years)
The Director, Partner Marketing should possess a strategic marketing mindset and a proven track record of building and scaling partner-led go-to-market motions that drive measurable growth, demonstrating a deep understanding of agency ecosystems and experience marketing to or through agencies as a channel or growth lever.
As the Director, Partner Marketing, you will develop and lead the partner marketing strategy to grow Webflow’s agency ecosystem through targeted acquisition and high-impact engagement programs, create and scale a co-marketing engine that delivers compelling joint campaigns, case studies, and events to drive shared demand, collaborate closely with content, brand, comms, and growth teams to ensure partner marketing efforts are integrated into broader go-to-market motions, design and optimize the partner marketing funnel, measure and report on the impact of partner marketing, and serve as the voice of the agency partner within marketing, advocating for their success while advancing Webflow’s mission and category leadership.
Visual web design and development platform
Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.