Job Title: Director, Product Marketing - AI Platform Demos

Salary: $189,100 - $331,000 (Base Pay) Location Type: Remote Employment Type: Full-time

Company Description

Founded in San Diego, California in 2004 by Fred Luddy, ServiceNow is a global market leader transforming how organizations work. With over 8,100 customers, including 85% of the Fortune 500®, our intelligent, AI-enhanced cloud-based platform connects people, systems, and processes to drive smarter, faster, and better ways of working. We are committed to making the world work better for everyone.

Position Overview

Reporting to the Vice President of Product Marketing for the ServiceNow Platform, this leadership role requires a blend of deep technical expertise and a passion for storytelling and technical marketing. You will lead a team of talented demo engineers and technical product marketers focused on creating world-class product demonstrations that highlight the power of the ServiceNow AI Platform. Success will be measured by the team's ability to bring customer stories to life, supporting global marketing campaigns, key customer deals, launch events, and press engagements.

You will collaborate closely with global marketing, product management, sales, solution consulting, and our ecosystem to position ServiceNow as a leader across multiple product categories. This will be achieved through innovative product demonstrations showcasing our AI Platform's capabilities and roadmap. Your team will directly contribute to generating and accelerating pipeline and increasing customer adoption. We believe that a driven individual with a passion for product demonstrations and a deep interest in enterprise AI advancements can significantly accelerate our growth and market leadership.

Your impact will be driven by your competitive market understanding and your ability to build a world-class team of technical product marketers with strong relationships across product, sales, marketing, and our ecosystem.

Responsibilities

• Lead, develop, and grow a team of technical product marketers responsible for building demos on the ServiceNow AI Platform.
• Bring customer stories to life through high-profile, visionary demos for conference keynotes and Executive Briefing Center customer meetings.
• Build demos to support full-funnel marketing campaigns, including product screenshots and demos for ServiceNow TV commercials.
• Build and progress pipeline with technical demonstrations integrated into top sales plays, emphasizing competitive differentiation.
• Support product launches and release marketing with impactful product demonstrations.

Qualifications

To be successful in this role, you should possess:

• Bachelor’s degree, with a technical degree preferred.
• 8+ years of experience in technical product marketing, sales engineering, product management, or solution consulting.
• Strong ability to inspire and coach, with a proven track record of hiring, managing, and leading high-performance teams.
• Proven technical and marketing skills, including the ability to customize solutions, facilitate product demonstrations, and effectively communicate value propositions and key differentiators.
• Demonstrated ability to work across functions within and outside of Marketing, building relationships to drive results.
• Deep curiosity about AI-led business transformation and the future of agentic platforms.
• Experience building public-facing presentations with high attention to detail for marketing events, sales organizations, or executive presentations.
• Some experience with JavaScript, HTML, CSS, iOS, APIs, Apex, Java (any mix), or design tools such as Figma.

Compensation & Benefits

For positions in this location, we offer a base pay of $189,100 - $331,000, plus equity (when applicable), variable/incentive compensation, and benefits. Sales positions generally offer a compensation structure that includes base salary and commission.