Principal Product Marketing Manager, AI
Hightouch- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor’s degree in Computer Science, Engineering, Business, or a related field, and an MBA is preferred. They should have at least 10 years of experience in product management, specifically with a demonstrated history of successfully launching and managing SaaS products or platforms. Experience building Conversational AI products and features is preferred, as is experience in Software Engineering. Strong analytical skills are required to interpret data and drive product decisions.
As the Director of Product (Analytics), the candidate will develop and articulate a product vision and strategy for Conversational AI within Conversation Builder, defining feature requests and prioritizing them based on customer feedback and market research. They will create and maintain a product roadmap, collaborating with Engineering, Design, Sales, Marketing, and Customer Success teams. The role involves conducting market analysis, engaging with customers to gather feedback, developing go-to-market strategies, tracking product performance through KPIs, and championing a user-centric approach to product development. Additionally, the candidate will be responsible for creating program timelines, ensuring alignment with external stakeholders, and fostering thought leadership within the industry.
Digital customer engagement and communication tools
LivePerson provides businesses with tools to engage with their customers through digital channels. Their main product, LiveEngage, facilitates real-time interactions via live chat, messaging, and AI-driven bots across various platforms like websites, mobile apps, and social media. LivePerson's subscription-based model allows clients to access a suite of tools, including APIs and SDKs, to manage customer interactions and analyze performance. Unlike competitors, LivePerson focuses on enhancing customer experience with features like "click to message" and "click to chat," which enable direct communication from digital platforms. The company's goal is to improve customer service and engagement for businesses, ultimately leading to increased sales and satisfaction.