Director of Sales - East Region

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Cannabis Technology, Point of Sale (POS), E-commerce, Marketing Technology, Analytics, Inventory ManagementIndustries

Requirements

Candidates must have over 5 years of experience managing quota-carrying SaaS sales teams in a B2B environment and a strong leadership track record in regional or territory-based sales roles. Experience hiring, training, and coaching Account Executives and/or field teams is required, along with CRM mastery (HubSpot preferred) and disciplined forecast and pipeline rigor. Cannabis, POS, or payments industry experience is highly preferred, and the ability to travel 50%+ across the East Coast is necessary.

Responsibilities

The Director of Sales will lead and develop Account Executives and Field Marketing Representatives in the East Region to exceed monthly door-count, lead generation, and ARR targets. Responsibilities include coaching team members, conducting pipeline reviews, ensuring pipeline hygiene, and upholding the company's coaching culture. They will also be responsible for revenue execution by hitting or exceeding ARR goals, analyzing conversion funnels, and intervening with underperformers. Additionally, the role involves GTM cadence and territory design, prioritizing coverage, allocating resources, and refining territories quarterly. The Director will collaborate with cross-functional teams on campaigns and new market launches, ensure field and partner enablement, review conversion rates and event ROI, and share competitive intel to influence product strategy.

Skills

Sales Leadership

Team Management

Pipeline Management

Forecasting

Revenue Growth

SaaS Sales

CRM (HubSpot)

Territory Management

Go-to-Market Strategy

Sales Enablement

Performance Coaching

Sweed

Retail cannabis point-of-sale and management solution

About Sweed

Sweed offers a complete solution for retail cannabis businesses by combining point-of-sale systems with e-commerce, delivery, analytics, marketing, and inventory management features. This integrated approach simplifies operations for cannabis retailers, allowing them to manage all aspects of their business from a single platform. Unlike competitors that may require multiple separate systems, Sweed provides an all-in-one service that enhances efficiency and customer interaction. The company operates on a subscription model, ensuring a steady revenue stream while helping retailers improve their sales processes and make informed decisions based on data insights.

Burbank, CaliforniaHeadquarters

2017Year Founded

$500KTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, Enterprise Software, Consumer GoodsIndustries

11-50Employees

Benefits

Flexible Work Hours

Remote Work Options

Health Insurance

Paid Vacation

Paid Sick Leave

Risks

LeafLink's expanded offerings increase competition in cannabis retail technology.

Sweed may face challenges in maintaining market share against larger competitors.

Rapid technological changes could outpace Sweed's current platform capabilities.

Differentiation

Sweed offers an all-in-one platform for cannabis retail operations.

The platform integrates POS, e-commerce, delivery, and analytics for dispensaries.

Sweed's subscription model ensures recurring revenue from a diverse client base.

Upsides

AI-driven insights enhance personalized marketing and customer engagement for Sweed.

Blockchain technology secures inventory management and supply chain tracking for Sweed.

Augmented reality enhances online shopping experiences for Sweed's e-commerce clients.

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