Director of Product Marketing at Weave

Lehi, Utah, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

8+ years of experience in B2B SaaS product marketing, ideally in healthcare technology or a related industry
At least 5+ years of experience managing a team
Proven success leading product launches and developing messaging frameworks that resonate with both SMB and enterprise audiences
Strong collaboration skills with Product, Sales, Marketing, and Partner teams
Experience in market research, competitive intelligence, and market positioning
Exceptional communication skills, with the ability to simplify complex concepts into compelling narratives
Leadership experience: managing, mentoring, and scaling high-performing teams
Data-driven mindset with strong analytical and strategic skills
Passion for improving the success of Weave customers and our mission of delivering better healthcare experiences

Responsibilities

Product Positioning & Messaging: Define and refine Weave’s product positioning, value propositions, and messaging for current and future offerings
Lead Product Launch Strategy: Develop and execute launch strategies for new products, features, and enhancements, ensuring alignment across marketing, sales, customer success, and partners
Market & Competitive Intelligence: Conduct ongoing research into customer needs, industry trends, and competitor positioning to inform product roadmap and marketing strategies
Sales Enablement: In partnership with our Sales Enablement Team, build and deliver sales enablement assets, training, and tools that empower our Sales and Partner teams to articulate value and close deals
Customer Insights & Advocacy: Represent Go-to-Market teams on company-wide voice of the customer initiatives to tell compelling customer stories and translate feedback into product narratives
Cross-functional Leadership: Act as the bridge between Product Management and Go-to-Market teams, ensuring consistent messaging and seamless execution
Team Leadership and Mentorship: Lead and mentor a team of product marketers, fostering a culture of collaboration, creativity, and data-driven decision making

Skills

Key technologies and capabilities for this role

Product PositioningMessagingProduct LaunchMarket IntelligenceCompetitive IntelligenceSales EnablementCustomer InsightsVoice of CustomerCross-functional LeadershipGo-to-Market StrategyStrategic ThinkingStorytelling

Questions & Answers

Common questions about this position

Is this a remote position or does it require office time?

This is a hybrid position requiring 3 days in-office and is based in Lehi, Utah.

What experience is required for the Director of Product Marketing role?

Candidates need 8+ years of experience in B2B SaaS product marketing, ideally in healthcare technology, with at least 5+ years managing a team, plus proven success in product launches and messaging frameworks.

What is the salary or compensation for this position?

This information is not specified in the job description.

What does the team leadership aspect of this role involve?

The role includes leading and mentoring a team of product marketers, fostering a culture of collaboration, creativity, and data-driven decision making.

What skills will make my application stand out for this role?

Exceptional communication skills to simplify complex concepts into compelling narratives, leadership experience in managing and scaling high-performing teams, and a data-driven mindset with strong analytical and strategic skills will make you stand out.

Weave

Patient communication solutions for healthcare providers

About Weave

Weave provides patient communication solutions tailored for dental and optometry practices. Its platform includes tools for scheduling appointments, sending reminders, managing patient reviews, and enabling two-way texting and calling. This helps healthcare providers interact with patients more effectively and manage their daily tasks. Weave also offers features like virtual waiting rooms and remote communication options, which are especially useful during the COVID-19 pandemic. The company operates on a subscription-based model, allowing clients to pay a recurring fee for access to its services, which vary based on practice size and needed features. By focusing on improving operational efficiency and patient satisfaction, Weave distinguishes itself from competitors in the healthcare technology market.

Lehi, UtahHeadquarters

2008Year Founded

$143MTotal Funding

IPOCompany Stage

Enterprise Software, HealthcareIndustries

501-1,000Employees

Risks

Increased competition from fast-growing companies like Pure Healthcare.

Slow adoption of digital payment solutions in healthcare may hinder Weave's features.

Economic downturns could affect subscription-based revenue models for healthcare practices.

Differentiation

Weave integrates AI tools for enhanced communication and scheduling in healthcare.

Weave offers a comprehensive suite of tools for dental and optometry practices.

Weave's platform supports virtual waiting rooms and remote communication options.

Upsides

Weave's new platform interface integrates AI for improved user experience.

Payment Reminders feature helps healthcare practices collect outstanding balances efficiently.

Weave's partner marketplace enhances operational efficiency for healthcare practices.

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