Director of Product Marketing, App & Membership

Position Overview

• Location Type: Remote First (within the US)
• Job Type: Full-time
• Salary: $171,000 - $252,000 USD (base pay may vary based on location, knowledge, skills, and experience)

Life360 is seeking a Director of Product Marketing to lead strategy and execution for the Life360 mobile app experience and paid membership offerings. This role is responsible for positioning, adoption, and go-to-market success across the entire member journey, from the free location-sharing experience to premium tiers. The Director will play a crucial role in shaping platform evolution, focusing on AI-powered personalization, smarter onboarding, and innovative member experiences that define the future of safety, coordination, and connection. This is a strategic and hands-on position at the intersection of product, growth, and brand, requiring close collaboration with Product, Design, and Engineering to ensure cohesive and compelling member touchpoints. The ideal candidate will possess deep expertise in user insights, product narratives, and driving measurable business impact through market analysis and behavioral data.

About Life360

Life360's mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 83.7 million monthly active users (MAU), as of May 2025 across more than 150 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com. Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

Key Responsibilities

• Cross-Functional Leadership: Build productive partnerships across Product, Design, Growth, Sales, Engineering, Marketing, and Creative teams, and others to ensure consistent and impactful experiences for our free and paid members.
• Market Research & Member Insights: Lead the strategic development of user insights to deeply understand our member segments, unmet needs, motivations, and pain points through best-in-class qualitative and quantitative research. Champion the use of AI, behavioral analytics, and segmentation models to generate insights at scale that shape strategy and member experiences.
• Software Innovation: Act as a strategic partner to Product and Design teams, partnering on the app roadmap with a focus on new member-facing features, personalization, and engagement levers and how we differentiate in the market.
• Positioning and Messaging: Own the messaging hierarchy across a complex portfolio of free and paid features.

Compensation and Benefits

The US-based salary range for this position is $171,000 to $252,000 USD. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.