Life360

Director of Product Marketing, App & Membership

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Applications, Family & Personal Safety, Location Sharing, Membership ServicesIndustries

Requirements

The Director of Product Marketing should possess deep expertise in user insights, product narratives, and business impact, with experience in market sizing, competitive analysis, and behavioral data. Strong leadership skills and the ability to build productive partnerships across various teams are also required, along with a Bachelor’s degree in a related field.

Responsibilities

This role involves leading strategy and execution for the Life360 mobile app experience and paid membership offerings, shaping the evolution of the platform through AI-powered personalization and breakthrough member experiences. Key responsibilities include cross-functional leadership, conducting market research and gathering member insights, partnering with Product and Design teams on the app roadmap, and owning the messaging hierarchy to drive measurable growth and deepen member engagement.

Skills

Product Marketing

Strategy

Go-to-Market

Positioning

Adoption

Member Engagement

AI Personalization

Onboarding

Customer Communication

Growth

Brand Management

Life360

Family safety services with location sharing

About Life360

Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.

Key Metrics

San Francisco, CaliforniaHeadquarters

2008Year Founded

$114.9MTotal Funding

IPOCompany Stage

Consumer Software, CybersecurityIndustries

501-1,000Employees

Benefits

Core business hours for work-life balance

No-meetings on Wednesday afternoons

Home office stipend

Remote-first work environment

In-person collaboration opportunities

Competitive pay and benefits

Health, dental, and vision insurance

401(k) program with company match

Risks

Increased competition from apps like WYA could threaten Life360's market share.

The new advertising platform may raise privacy concerns among Life360 users.

Supply chain vulnerabilities may arise from expanded partnerships with manufacturers like Jabil.

Differentiation

Life360 offers a comprehensive suite of family safety features, including location sharing.

The company integrates with smart home devices for seamless family safety management.

Life360's gamified user experience encourages safe driving habits among teenagers.

Upsides

Life360's inclusion in the Russell 2000 and 3000 Indexes boosts its market visibility.

The partnership with Jabil enhances Life360's manufacturing capabilities and product quality.

Expansion into smart home integration broadens Life360's market reach and user engagement.

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