Director of Product Design at Ethos Life

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Insurtech, Fintech, Life InsuranceIndustries

Requirements

10+ years of product design (UX) experience, including several years leading multi-person design teams
Proven ability to design for complex, decision-heavy user journeys in B2C industries like fintech, healthtech, or insurtech
Strong understanding of conversion optimization, user motivation, and behavior design principles
Demonstrated experience turning ambiguity into clarity — structuring complex information and simplifying it into elegant, actionable flows
Skilled at storytelling and stakeholder communication — you make design rationale clear, measurable, and compelling
A track record of positive impact to product quality and design culture
A portfolio showcasing strong visual and interaction design craft alongside compelling impact delivered for past businesses and their customers

Responsibilities

Lead design for the core conversion funnel — covering landing experiences, application flows, underwriting, checkout, onboarding, and policy management
Lead, mentor, and grow a small but mighty team of product designers
Collaborate cross-functionally with Product, Engineering, Research, Marketing, and Brand to deliver cohesive experiences that delight users and align with key business outcomes such as conversion and retention
Raise the bar for the design practice across: design systems and craft, accessibility, decision-making discipline, experimentation, storytelling, leverage of research and data
Partner with adjacent design functions, such as Performance Creative and Brand, to create a consistent, connected user journey across growth and product surfaces
Contribute to create an environment of excellence and growth where team members can do their best work and grow professionally and personally

Skills

Product Design

UX Design

UI Design

Design Leadership

Team Management

Strategic Vision

User Research

Product Strategy

Figma

Sketch

Ethos Life

Online life insurance with no medical exams

About Ethos Life

Ethos Life provides life insurance solutions through a fully online platform, making it easier for individuals and families to obtain coverage without the need for medical exams. The application process is streamlined, allowing potential clients to receive instant quotes and often get approved within minutes by answering specific health and lifestyle questions. This approach contrasts with traditional life insurance methods, which can be lengthy and cumbersome. Ethos Life sells term and whole life insurance policies through partner carriers and earns commissions on these sales. Additionally, the company offers complimentary estate planning tools, such as free wills, to enhance the customer experience and set itself apart from competitors. The goal of Ethos Life is to provide straightforward and affordable life insurance options while simplifying the overall process for its customers.

Austin, TexasHeadquarters

2016Year Founded

$395.4MTotal Funding

SERIES_DCompany Stage

Financial ServicesIndustries

501-1,000Employees

Risks

Departure of key executives like CFO Anan Kashyap may affect financial strategy.

Class action lawsuit under Illinois genetic privacy law could harm Ethos's reputation.

Recent layoffs may indicate financial strain, affecting employee morale and performance.

Differentiation

Ethos Life offers a fully online life insurance application process, eliminating medical exams.

The company provides complimentary estate planning tools, enhancing customer value and experience.

Ethos partners with major insurers like Legal & General America to ensure policy reliability.

Upsides

Growing demand for no-exam life insurance policies boosts Ethos's market potential.

Increased consumer interest in digital insurance solutions aligns with Ethos's tech-driven model.

Partnerships with companies like Ameritas expand Ethos's product offerings and market reach.

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