[Remote] Director of New Business Development - Consumer Panel at Nielsen

Chicago, Illinois, United States

Apply Now

Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s degree or higher
5-8+ years’ consultative selling experience to the CPG manufacturing and/or retail industries
NielsenIQ, Numerator and/or Circana (IRI) data or other panel data experience preferred
Proven leadership skills
Willingness to travel to remote client locations (10-15% depending on needs)
Familiarity with NielsenIQ tools, applications, and platforms a plus

Responsibilities

Meet or exceed revenue target
Execute against sales initiatives: attend trade shows, perform cold-call lead generation, conduct marketing campaigns to identify potential clients, qualify and generate sales, and conduct software demos
Self-starter to pro-actively prospect the marketplace to expand our client base and drive repeat purchases with occasional buyers
Use a consultative selling approach to identify client business need, qualify, probe, scope and sell in NielsenIQ services
Execute end-to-end sales process from feasibility analysis; including pricing, negotiating terms, writing proposals, and closing the sale
Coordinate activities with other Omni Sales Team internal partners, including but not limited to Sales Consultants, Thought Leadership Directors, and Data Modeling Team
Develop and manage relationships with 100-300 unique clients and prospects
Manage client relationship and sales efforts with recurring ad-hoc clients by promptly answering client questions regarding data quality, service offering and product delivery
Manage multiple projects simultaneously
Become proficient in NielsenIQ services, systems, and software tools
Participate in team projects
Conduct revenue forecasting on respective client base

Skills

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

Land your dream remote job 3x faster with AI

Try Jobo Free