Director of Product Management, Growth
Propelus- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
Propel is seeking a visionary, data-driven Director of Product Management - Marketplace with proven expertise in scaling a digital marketplace. This role is crucial for driving engagement, revenue, and long-term growth for the Propel Marketplace, which connects ~10 million users to products and services from leading brands. This is a hybrid individual contributor and managerial role.
Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We are a passionate team of 100 "Propellers" dedicated to helping our users navigate their financial needs.
The Propel Marketplace is a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel. Our current model involves advertising partners paying on a cost-per-click (CPC) or cost-per-action (CPA) basis for lead generation. Our major retailer partners include Amazon, Verizon, United Healthcare, and Kroger.
As a strategic thinker and empathetic leader, you will:
Mobile app for managing social benefits
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.