Director of Marketing Science Analytics & Commercial Intelligence (Customer Engagement Team) at Analytic Partners

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Analytics, AdvertisingIndustries

Requirements

Hands-on involvement in project management, business interpretation and application, customer communication, insights/results delivery, and adoption of technology and analytics programs
Ability to strategically manage a portfolio of accounts and provide thought leadership
Understanding of customer business objectives and experience providing actionable insights and recommendations for analytic engagements (e.g., Commercial/Marketing Mix Models, Paid Owned & Earned Media Effectiveness, Cross Media or Multi-Touch Attribution, Test-and-Learn or Experimental Design, Pricing Strategy, Customer Segmentation Analyses, Marketing Investment Optimization)
Knowledge of differences and gaps between various types of research and customer insights
Expertise in team leadership, including communicating and managing expectations, planning, monitoring, evaluating, reviewing progress, and resolving issues
Proficiency in driving efficient customer delivery with focus on account profitability, adopting technology, standard delivery approaches, documentation, and process improvement
Skills in developing and delivering insightful presentations demonstrating value and customer impact
Ability to provide expert consultative advice with confidence and clarity
Industry knowledge and business acumen to drive adoption of analytic insights and software
Experience managing revenue and profitability goals, contract renewals, upsell opportunities, and account growth
Capability to collaborate with peers, CET partners, Finance, and regional offices on resourcing, financial systems, and training/coaching team members
Leadership in internal corporate initiatives for agility, efficiency, and scalability

Responsibilities

Lead and cultivate customer engagements and build/manage a team of consultants and analysts for solution delivery to major advertisers
Serve as customer and team lead with hands-on project management
Share new and innovative ideas, lead/participate in global corporate initiatives
Collaborate with peers on resourcing plans, revenue goals, and new business development
Provide actionable insights and recommendations for analytic engagements
Bridge gaps between various types of research and customer insights
Provide hands-on team leadership for timely and effective customer deliverables
Drive objectives, manage expectations, monitor progress, and resolve issues with partners
Ensure efficient customer delivery, account profitability, technology adoption, standard processes, documentation, and continuous improvement
Lead team in developing/delivering insightful presentations on value and impact
Provide expert consultative advice to customers
Infuse industry knowledge to drive adoption of insights and software in decision processes
Manage revenue/profitability goals, contract renewals, upsell opportunities, and account growth through additional solutions, brands, dimensions, geographies
Collaborate with CET partners and Finance on financial systems
Partner with CET Directors/VPs for resourcing and balanced team support
Train/coach team members, guide career growth, lead performance management
Lead/contribute to internal initiatives for agility, efficiency, and scalability
Support company growth through business collaboration

Skills

Marketing Mix Modeling

Media Effectiveness

Marketing Science

Commercial Analytics

Project Management

Team Leadership

Customer Engagement

Business Development

Data Insights

Analytics Delivery

Analytic Partners

Provides marketing analytics and consulting services

About Analytic Partners

Analytic Partners provides analytic solutions that assist brands in making informed strategic decisions to foster growth. The company specializes in marketing analytics and offers a range of services that extend beyond traditional marketing mix modeling to include Commercial Analytics, which helps clients gain a comprehensive perspective for future decision-making. Their products work by utilizing advanced analytics to evaluate marketing effectiveness and revenue performance, allowing clients to optimize their marketing strategies. Unlike many competitors, Analytic Partners combines consulting with software solutions, generating revenue through service fees and software subscriptions. The goal of Analytic Partners is to enhance marketing efficiency and deliver a strong return on investment for their clients.

New York City, New YorkHeadquarters

2000Year Founded

PRIVATE_EQUITYCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Hybrid Work Options

Professional Development Budget

Risks

Integration challenges from Analyx and Magic Numbers acquisitions may cause operational inefficiencies.

Data privacy regulations in Europe could increase compliance costs and constraints.

Economic instability in Europe may affect the performance of newly acquired entities.

Differentiation

Analytic Partners leverages adaptive modeling to enhance marketing ROI and customer engagement.

The company offers Commercial Analytics for a holistic view of strategic decision-making.

Recent acquisitions in Europe expand their analytics capabilities and market presence.

Upsides

Recognition as a leader in Gartner's Magic Quadrant boosts credibility and market positioning.

Partnership with Visa enhances analytics solutions for retail and brand growth.

Growing demand for real-time analytics supports Analytic Partners' innovative offerings.

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