Director of Marketing at Assured

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

5+ years’ experience in B2B marketing
Proven ability to drive multi-channel marketing strategies (digital, in-person, and partnership marketing)
Experience developing, leading, and scaling high-performing teams
Data-driven approach to campaign management and ROI forecasting
Exceptional communication, organization, and leadership skills
Experience working in fast-growth or startup environments preferred

Responsibilities

Lead, mentor, and manage the BDR team and Marketing Lead to achieve demand generation goals
Develop and execute comprehensive marketing strategies utilizing digital campaigns, events, and other inbound/outbound sources
Ensure consistent messaging and branding across all channels and touchpoints
Analyze campaign performance and optimize tactics based on data and feedback
Collaborate closely with sales, product, and customer success teams to align marketing initiatives and drive revenue growth
Research market trends and customer needs to identify new opportunities for engagement and partnership
Organize and oversee in-person events, webinars, and conferences to strengthen pipeline and market presence
Own reporting on marketing ROI, acquisition funnels, and key growth metrics

Skills

Key technologies and capabilities for this role

B2B MarketingDemand GenerationDigital CampaignsEvent ManagementWebinarsConferencesTeam LeadershipMarketing StrategyData AnalysisROI ForecastingMarket ResearchBrandingSales Alignment

Questions & Answers

Common questions about this position

Is this role remote or onsite?

This is an onsite position.

What is the salary range for the Director of Marketing role?

This information is not specified in the job description.

What qualifications are required for this position?

Candidates need 5+ years’ experience in B2B marketing, proven ability to drive multi-channel marketing strategies, experience developing and leading high-performing teams, a data-driven approach to campaign management, and exceptional communication, organization, and leadership skills.

What is the team structure like for this role?

You’ll directly manage our Business Development Representatives (BDRs) and a Marketing Lead.

What benefits does Assured offer?

Assured offers a competitive compensation and benefits package, opportunity for growth and advancement, ownership and autonomy over strategy and execution, and a collaborative environment focused on continuous learning and improvement.

Assured

Digital solutions for insurance claims processing

About Assured

Assured.Claims provides digital solutions specifically for Property and Casualty (P&C) insurance carriers, focusing on enhancing the claims process. Their platform allows insurers to manage claims digitally, utilizing a combination of artificial intelligence and human interaction to facilitate effective communication with all parties involved. A key feature of their service is the First Notice of Loss (FNOL) web app, which helps insurers collect structured data at the beginning of a claim, leading to improved customer experiences and faster claim resolutions. Assured.Claims differentiates itself by offering a white-label solution, enabling insurers to implement their technology under their own brand without needing to develop it themselves. The company's goal is to streamline the claims process for insurers, ultimately improving efficiency and accuracy in claims handling.

Palo Alto, CaliforniaHeadquarters

2019Year Founded

$4.3MTotal Funding

SEEDCompany Stage

Fintech, AI & Machine LearningIndustries

51-200Employees

Benefits

Competitive salary & equity packages

Medical, dental, & vision

Life Insurance

PTO (Uncapped vacation days & paid holidays)

Family Leave

401(k) contribution

Commuter Benefits (Tax-advantaged commuter benefits account)

Health & Dependent Care FSAs (Pre-tax flexible spending accounts for out-of-pocket expenses)

Risks

Rising competition from new insurtech startups could erode Assured.Claims' market share.

Regulatory scrutiny on AI claims processing may increase compliance costs.

Data privacy concerns could lead to reputational damage for Assured.Claims.

Differentiation

Assured.Claims offers a unique FNOL web app for structured data collection.

The company provides a white-label solution for insurers to brand their own technology.

Assured.Claims combines AI and human interaction for empathetic claims communication.

Upsides

Increased AI adoption enhances claims process with 24/7 support and reduced response times.

IoT integration allows real-time data collection, improving claims accuracy.

Remote work trends drive demand for digital claims solutions, boosting Assured.Claims' market.

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