Director of Marketing at RPS North America

Nashville, Tennessee, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Business Transformation, MarketingIndustries

Requirements

Bachelor’s degree required; advanced degree or marketing certification preferred
10+ years of experience developing and leading integrated B2B marketing campaigns, ideally within complex, multi-stakeholder environments
Proven expertise in Account-Based Marketing (ABM), digital advertising, and demand generation for enterprise-level clients
Demonstrated leadership experience managing and mentoring marketing teams or direct reports, with a focus on performance, collaboration, and career development
Strong command of marketing automation platforms (HubSpot, Eloqua, Marketo, or similar), CRM tools, and digital ad management (LinkedIn Ads, Google Ads)
Excellent storytelling

Responsibilities

Develop and execute strategic marketing plans that align with business goals and drive measurable impact across digital, content, and account-based marketing (ABM) initiatives
Lead and mentor marketing professionals, fostering growth, accountability, and creativity within the team while ensuring alignment with company objectives
Oversee campaign execution across key digital channels including ABM, email marketing, social media, and paid search ensuring brand consistency and performance optimization
Champion our brand identity and positioning across all marketing touchpoints, ensuring a consistent and compelling message that differentiates SPS in the marketplace
Own the lead generation funnel, developing strategies that attract and convert high-value prospects, while closely tracking ROI and pipeline contribution
Create and manage high-impact content such as thought-leadership pieces, case studies, presentations, and digital assets that speak to target audiences and advance SPS’s reputation
Collaborate cross-functionally with Sales, Communications, and Product teams to create alignment, support key initiatives, and ensure marketing efforts directly support business outcomes
Leverage analytics and marketing automation tools to track, measure, and continuously improve campaign performance
Stay ahead of marketing trends, integrating emerging technologies, automation, and AI-driven insights to improve reach and engagement
Manage external vendors and agencies as needed, ensuring projects are delivered on time, on budget, and to a high creative standard
Ensure deadlines and deliverables are consistently met, maintaining clear communication and proactive updates across departments
Provide leadership and mentorship to a small, high-performing marketing team, setting clear goals, managing workloads, providing feedback, and supporting professional growth

Skills

Key technologies and capabilities for this role

Marketing StrategyDigital MarketingContent MarketingAccount-Based MarketingEmail MarketingSocial MediaPaid SearchLead GenerationCampaign ManagementTeam LeadershipAnalyticsBrand Management

Questions & Answers

Common questions about this position

Is this role remote or hybrid, and what's the location preference?

The role is hybrid with a preferred hiring location in New York City, but remote work is available for U.S. candidates.

What are the key responsibilities of the Marketing Director?

The role involves developing strategic marketing plans, leading and mentoring a marketing team, overseeing multi-channel campaigns, owning lead generation, creating content, collaborating cross-functionally, and leveraging analytics.

What is the company culture like at SPS?

SPS values innovation, collaboration, and measurable results, with a team environment that emphasizes autonomy, mentoring, and bringing fresh ideas to life in a growing company.

What skills and experience make a strong candidate for this role?

Ideal candidates blend creativity, strategy, and analytics to drive growth, with expertise in multi-channel campaigns, digital marketing, ABM, lead generation, content creation, team leadership, and analytics tools.

What is the salary or compensation for this position?

This information is not specified in the job description.

RPS North America

Global consulting firm for diverse sectors

About RPS North America

RPS North America provides consulting and advisory services across various sectors, including property, energy, transport, defense, government services, and water resources. The company helps clients, which range from large corporations to non-profits, navigate complex challenges and achieve regulatory compliance through a wide array of services. These services include management consulting, environmental consulting, project management, and digital solutions, among others. RPS North America stands out from its competitors by leveraging its deep expertise and global presence to deliver tailored solutions that meet specific client needs. The company's goal is to drive sustainable growth and address critical issues such as infrastructure development and risk management, ensuring a consistent demand for its high-value services.

Delft, NetherlandsHeadquarters

1970Year Founded

$31.5KTotal Funding

ACQUISITIONCompany Stage

Consulting, Energy, Enterprise SoftwareIndustries

5,001-10,000Employees

Risks

Increased competition from AECOM with new regional director.

Acquisition by Tetra Tech may impact client relationships.

Internal competition from NEO Material Development Kit could cause brand confusion.

Differentiation

RPS Group offers a wide range of consulting and advisory services.

The company has a strong focus on sustainability and environmental consulting.

RPS leverages its global presence and multidisciplinary teams for tailored solutions.

Upsides

Increased demand for environmental consulting due to global sustainability focus.

Growing interest in digital transformation aligns with RPS's expertise.

Expansion of green finance offers new project opportunities for RPS.

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