Responsibilities

The Director of Marketing will oversee brand positioning and ensure consistent messaging across all channels targeting the Chinese restaurant sector, develop and manage brand identity, monitor market trends and competitor activities to refine brand strategy, develop compelling content strategies across owned, earned, and paid channels, oversee PR initiatives including media relations and tailored to Chinese audiences, identify and manage strategic partnerships and collaborations, plan and execute industry events, leverage events to generate leads, build, lead, and mentor a high-performing marketing team, foster a collaborative and innovative team culture, manage recruitment, training, and professional development of marketing staff, develop and manage the marketing budget, track and report on marketing spend and ROI, and make data-driven decisions to optimize marketing investments.