Director of Growth Marketing at Quizlet

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, Education, TechnologyIndustries

Requirements

10–12+ years of experience in growth marketing, with deep expertise and strong leadership in Paid Media and Lifecycle Marketing
Proven track record in building performance marketing channels from scratch to scale impact including zero

Responsibilities

Own Growth Marketing Strategy & Execution: Lead the Paid Media and Lifecycle Marketing teams to drive full-funnel learner acquisition, engagement, and retention
Scale high-performing campaigns across digital platforms (e.g., search, social, programmatic) and lifecycle channels (email, push, in-app, SMS)
Build a best in class Paid Media Function: Develop our first-ever paid media infrastructure, including team buildout, channel strategy, attribution modeling, and campaign operations
Establish scalable processes and testing roadmaps to drive efficient, predictable growth
Unlock Profitable Growth Through Data: Partner closely with Finance and Analytics to define KPIs, investment models, and data pipelines that power ROI-positive decision-making
Use data to identify new opportunities, improve targeting, and drive personalization across owned and paid channels
Collaborate with Product Growth: Partner closely with the Product Growth org to align on onboarding, product-led growth, and long-term retention levers
Co-own experimentation roadmaps across marketing and product to drive learner outcomes and business impact
Lead Global Growth Channels: Partner with the Director of International to build and execute a global growth strategy, localizing acquisition and lifecycle efforts for key markets
Manage budget allocation and performance optimization across regions and channels
Be a Hands-On, Inspirational Leader: Mentor and grow a high-performing team, fostering a culture of accountability, creativity, and experimentation
Operate at both strategic and tactical levels—a leader who influences and executes, and isn’t afraid to get into the details across process and data

Skills

Key technologies and capabilities for this role

Growth MarketingPaid MediaLifecycle MarketingAnalyticsData AnalysisAcquisition MarketingRetention MarketingROI OptimizationTeam LeadershipStrategic Planning

Questions & Answers

Common questions about this position

Is this a remote position or does it require office attendance?

This is an onsite position in the San Francisco office, requiring employees to be in the office a minimum of three days per week: Monday, Wednesday, and Thursday, and as needed by your manager or the company.

What teams will I manage in this role?

You will manage both the Paid Media and Lifecycle Marketing teams.

What key skills and experiences are required for the Director of Growth Marketing role?

The role requires being strategic, data-savvy, and hands-on, with expertise in growth marketing strategy, paid media across digital platforms, lifecycle channels, data-driven decision-making, and collaboration with Product, Finance, and Analytics teams.

What is the company culture like at Quizlet?

Quizlet has a high-growth, mission-driven environment that values team collaboration, hands-on execution, mentorship, and in-office presence to foster efficiency, partnership, and employee growth.

What makes a strong candidate for this position?

A strong candidate is a proven leader comfortable with both strategy and execution, skilled in building teams and functions from scratch, data-driven in unlocking profitable growth, and excels as a collaborator and mentor in fast-paced settings.

Quizlet

Develops educational tools for students and teachers

About Quizlet

Quizlet develops educational tools designed to inspire and empower students and teachers. It serves over 60 million active users each month and is recognized as one of the top education apps available on iOS and Android. Quizlet's products include various learning tools that help users study and retain information effectively. The platform offers both free and premium subscription services, allowing users to access additional features and resources. Unlike many competitors, Quizlet has a large user base and a strong presence in the education technology market, which enhances its community and resource sharing. The company's goal is to create a significant global impact in education by providing accessible and effective learning solutions.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$60.3MTotal Funding

SERIES_CCompany Stage

Consumer Software, EducationIndustries

501-1,000Employees

Benefits

Shared financial success: Competitive salaries, stock options and a 401k that makes saving for retirement easy.

Competitive healthcare: Comprehensive health, dental, vision and disability plans for you and your family.

PTO and family benefits: Everyone gets four weeks of PTO. Our generous family leave plan has you covered when you welcome a new, little learner into your family.

Professional development: Learning never stops. Get reimbursed each year for professional development, and learn from the best with regular tech talks.

A welcoming workplace: Enjoy free lunch and dinner with great company. Benefit from adjustable desks and employee lounges while taking in amazing views of the Bay.

Commuter benefits: We don’t have a school bus, but we'll help cover your public transportation and parking. If you decide to work late, your ride home is on us as well.

Risks

Increased competition from AI-driven platforms like Khan Academy and Duolingo.

Recent U.S. outage may decrease user trust and retention.

New CEO's strategic shifts could disrupt operations or alienate existing users.

Differentiation

Quizlet offers AI-powered features like Magic Notes and Memory Score for personalized learning.

The platform's gamification strategy includes features like Quizlet Challenge and Quizlet Learn.

Quizlet's Q-Chat beta feature aligns with the trend of conversational AI in education.

Upsides

Quizlet's new CEO, Beidler, may drive fresh strategic direction and innovation.

Intentional slowing of AI adoption focuses on quality, ensuring sustainable long-term growth.

AI-powered features enhance user engagement, potentially increasing retention and user base.

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