Head of Growth Marketing
SpecterOpsSalary not specified
- Full Time
- Senior (5 to 8 years)
$175,000 – $230,000Compensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Insurance, Insurtech, FintechIndustries
Job Description: Growth Marketing Manager
Position Overview
- Location Type: Remote
- Job Type: Full-Time
- Salary: $175K - $230K
Kin is on a mission to change home insurance by leveraging data for customizable coverage and exceptional claims service. They aim to support their members through all circumstances, utilizing efficient technology for direct homeowner purchases. Kin has received recognition as a top employer and a fastest-growing company.
Responsibilities
- Develop and execute multi-channel growth strategies to acquire and retain customers efficiently.
- Manage and optimize key marketing channels including paid search, direct mail, TV, and re-marketing to maximize growth.
- Leverage data and analytics to measure, test, and refine marketing performance, ensuring effective attribution and budget allocation.
- Collaborate cross-functionally with Design, Sales, Product, Compliance, and Analytics teams.
- Identify and implement new channels and opportunities for customer acquisition and engagement.
- Manage agency and vendor relationships to optimize performance and drive innovation in marketing execution.
Requirements
- Seasoned analytical marketing leader.
- Proven experience translating data into actionable channel growth and efficiency strategies.
- Structured thinking and sound business judgment.
- Strong communication and influencing skills.
- Track record of building strong, collaborative, cross-functional partnerships.
- Experience with paid search, direct mail, TV, and re-marketing.
Company Information
- Mission: To change home insurance.
- Recognition:
- Built In Chicago’s Best Places to Work (2021-2024)
- Forbes’ America’s Best Startup Employers (2021-2023)
- Inc. 5000 Fastest-Growing Private Companies (2021-2023)
- Forbes’ Fintech 50
- Budget: Tens of millions per year (for growth channels excluding aggregators).
- Team Size: Leading a lean team of 4-6 search, direct mail, re-marketing, and TV marketers.
Skills
Growth Strategies
Customer Acquisition
Customer Retention
Paid Search
Direct Mail
TV Marketing
Re-marketing
Data Analysis
Performance Measurement
Attribution
Budget Allocation
Cross-functional Collaboration
Agency Management
Vendor Management
Structured Thinking
Business Judgment
Communication
Influencing Skills
Kin Insurance
Simplifies home insurance for homeowners
About Kin Insurance
Kin Insurance simplifies the home insurance experience for homeowners, especially those living in coastal areas. The company offers clear and straightforward insurance options that are easy to understand and obtain, addressing the complexities and high costs typically associated with home insurance. By providing direct-to-consumer policies, Kin eliminates the need for brokers or agents, which helps reduce costs and allows for more personalized service. This model fosters a closer relationship with clients, enhancing customer satisfaction. Kin uses technology and data to offer competitive rates and tailor coverage to meet individual homeowner needs. Their commitment to transparency and customer support is evident, with many clients saving an average of $500 when switching to Kin. The goal of Kin Insurance is to make home insurance more accessible, affordable, and customer-focused, distinguishing itself in the competitive insurance market.
Chicago, IllinoisHeadquarters
2016Year Founded
$317.1MTotal Funding
SERIES_DCompany Stage
Fintech, Financial ServicesIndustries
501-1,000Employees