Director of Growth at LogRocket

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

BA/BS degree or 5+ years equivalent work experience
Proficiency in demand generation, marketing automation, and SEO tools to generate traffic, convert visitors into leads, and nurture them into converted customers
Well versed in AI - not just chats, but how to do things that were previously impossible or get insights/data advantages
Previous management experience is ideal (will work closely to develop skills)
Excellent communicator and creative thinker, with the ability to use data as well as intuition and logic to inform decisions
Demonstrated strong taste in oral, visual, and written communications skills - both as an executor and reviewer
Strong coordination and project management skills to handle complex projects
Able to deal with the dynamic environment of a technology startup

Responsibilities

Drive pipeline across an assortment of channels, including inbound, performance, intent, events, brand, and more
Strategically plan, test, implement, and optimize online and non-digital marketing campaigns
Develop a deep mastery of the funnel to understand what drives prospects to become customers
Identify and execute upon ways to improve LogRocket's inbound marketing funnel
Quantify everything you do; conduct analysis to identify the highest value opportunities
Work closely with Product Marketing, SDRs, and Sales to execute on programs to support all levels of the funnel
Work with the product teams to identify and implement product features that will drive engagement and conversion
Ensure the tools and infrastructure are in place to provide optimal growth results

Skills

Key technologies and capabilities for this role

Demand GenerationMarketing AutomationSEOAIInbound MarketingPerformance MarketingData AnalysisFunnel OptimizationEvents MarketingBrand Marketing

Questions & Answers

Common questions about this position

What is the salary range for the Director of Growth position?

The salary range is $170,000 - $275,000 a year, intended as a guideline for typical compensation including base and bonus, and may be modified based on location or experience.

What benefits are offered for this role?

Benefits include catered lunch and snacks, unlimited vacation policy, health, dental, vision benefits, 401k, commuter benefits, generous stock options, and regular team outings.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What skills and qualifications are required for this role?

Required qualifications include a BA/BS degree or 5+ years equivalent experience, proficiency in demand generation, marketing automation, and SEO tools, being well versed in AI, previous management experience (ideal), excellent communication, creative thinking, data-driven decision making, strong taste in communications, and project management skills.

What is the company culture like at LogRocket?

The culture features fun team outings like boat rides and paintball, catered lunches with snacks, unlimited vacation, and a dynamic startup environment where they support management skill development.

LogRocket

Analytics platform for monitoring web applications

About LogRocket

LogRocket provides an analytics platform that helps improve user experiences by monitoring and debugging web applications in real-time. The platform allows product teams, developers, and customer success managers to track user behavior, identify issues, and enhance application performance. LogRocket operates on a subscription-based model, offering different pricing tiers that cater to varying needs for features and support. What sets LogRocket apart from its competitors is its focus on real-time monitoring and the ability to provide detailed insights into user interactions, which helps teams create smoother user experiences. The company's goal is to ensure that every web experience is as seamless and effective as possible.

Boston, MassachusettsHeadquarters

2016Year Founded

$53.5MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Flexible Work Hours - Flexible hours allow you to work when you are most productive. You can work with your manager to best plan your daily work schedule.

Stock Options - Full-time employees receive stock options - we believe that we all should own a piece of the incredible company we’re building.

Health, Dental & Vision Coverage - Our robust nationwide health plans give you the flexibility to select the right coverage for you and your family through a variety of plan options.

Unlimited PTO - Enjoy time to travel, plan a staycation, or just take a day off when needed with our unlimited PTO policy. Each employee is afforded the flexibility to rest and recharge.

Parental Leave - Balancing work and family is essential, so LogRocket offers three months of fully-paid parental leave to any employee welcoming a child into their home.

Learning & Development - We know how important career growth is, so we offer a yearly $500 stipend to help support continued development throughout your journey.

Lunch & Snacks - Free catered lunches three days a week plus unlimited snacks and cold brew in our office.

Social Activities - Being remote has not stopped us from hosting fun events. From trivia to chocolate making to virtual paint nights, we ensure employees are fostering connections and building strong relationships.

401(k) - Plan and invest for the future with a 401(k) via Guideline. LogRocket’s 401(k) plan provides you an opportunity to defer compensation for your long-term savings.

Risks

Increased competition from FullStory and Hotjar threatens market share.

Stricter data protection laws raise privacy concerns for user session recording.

Open-source alternatives challenge LogRocket's subscription-based model.

Differentiation

LogRocket offers real-time session replay, enhancing user experience debugging.

The platform supports all languages and frameworks, ensuring broad compatibility.

LogRocket's Conditional Recording feature uses machine learning for granular data capture.

Upsides

Growing demand for real-time session replay tools boosts LogRocket's market potential.

AI-driven analytics integration enhances LogRocket's user behavior insights.

Mobile-first strategy adoption increases demand for LogRocket's mobile monitoring tools.

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