Content Strategy Lead

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AI Marketing, SoftwareIndustries

Requirements

Candidates should have over 4 years of experience in content marketing, growth marketing, or marketing strategy, with a proven track record of managing multiple client programs. A strong background in content strategy, audience development, and performance marketing is required, along with demonstrated ability to deliver measurable improvements in lead generation, audience growth, and marketing ROI. Experience in a consultative services model, either in agency, SaaS, or marketing services environments, and proficiency in marketing analytics tools like Google Analytics, HubSpot, and Salesforce are also necessary.

Responsibilities

The Content Strategy Lead will serve as the primary strategic advisor for content marketing engagements, conducting audits of marketing goals, target audiences, and competitive landscapes to design content strategies that align with business objectives. Responsibilities include developing comprehensive content strategies, creating content roadmaps, and deploying AI-powered content workflows. The role involves establishing KPIs, monitoring content performance across channels, analyzing audience behavior, and iterating strategies based on data insights. Additionally, the lead will collaborate with clients' distribution and growth teams to maximize content reach, optimize content for lead generation, and guide clients on content repurposing and cross-channel distribution. The position also includes acting as a mentor, contributing to best practices, and staying current on content marketing trends.

Skills

Content Strategy

Marketing

AI-powered workflows

Content Marketing

Audience Development

Conversion Optimization

Strategic Advisory

Customer Relationship Management

Performance Optimization

Jasper

AI tool for efficient content creation

About Jasper

Jasper.ai provides an AI-powered tool designed to assist in content creation, specifically for producing high-quality blogs quickly and cost-effectively. This tool helps marketers, especially in the B2B SaaS sector, to generate effective campaigns by streamlining the writing process. Jasper.ai's service operates on a business model that enhances productivity for clients who need a large volume of content, such as marketing agencies and e-commerce businesses. A key differentiator for Jasper.ai is its commitment to ethical practices; it ensures that its AI models are not trained on client data, maintaining user privacy and confidentiality. Additionally, the company does not retain ownership of the content generated through its tool, and all data is stored securely in U.S.-based data centers. The goal of Jasper.ai is to provide a reliable and efficient content creation solution while upholding high standards of data security.

Austin, TexasHeadquarters

2020Year Founded

$121.6MTotal Funding

SERIES_ACompany Stage

Enterprise Software, AI & Machine LearningIndustries

501-1,000Employees

Benefits

Competitive salary

Unlimited vacation policy

401(k) matching

Health, dental, & vision benefits

Happy hour & fun events

Paid holiday & sick days

Risks

Increased competition from OpenAI's ChatGPT integration with iPhone may attract Jasper's market.

Integration challenges from Clipdrop acquisition could dilute Jasper's text-focused content creation.

Market saturation in generative AI could challenge Jasper's unique value proposition.

Differentiation

Jasper offers a unique AI knowledge layer for marketing with Brand IQ and Marketing IQ.

The company ensures data security by not training AI models on client data.

Jasper's AI tool enhances productivity by reducing writing costs for high-quality content.

Upsides

Jasper's acquisition of Clipdrop expands its services to include image creation and editing.

The AI Image Suite targets B2C marketers, improving workflows and campaign launches at scale.

Generative AI's growing demand offers Jasper opportunities for personalized marketing campaigns.

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