Content Strategy Lead

About Jasper

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows and drive higher ROI through increased brand consistency, efficiency, and personalization at scale. Jasper has been recognized as "one of the Top 15 Most Innovative AI Companies of 2024" by Fast Company and is trusted by nearly 20% of the Fortune 500 – including Prudential, Ulta Beauty, and Wayfair. Founded in 2021, Jasper is a remote-first organization with team members across the US, France, and Australia.

About The Role

We're looking for an experienced Content Strategy Lead to join our team. This role is ideal for someone with deep marketing expertise, a passion for content-driven growth, and a strong consultative mindset. You'll partner with Jasper customers to design and execute comprehensive content strategies that drive measurable business outcomes across all marketing channels.

This is a hands-on, client-facing role where you'll audit marketing goals, architect content strategies, deploy AI-powered workflows, and continuously optimize for performance. You'll work at the intersection of content marketing, audience development, and conversion optimization to help clients achieve their growth objectives.

This fully remote role reports to the Chief Customer Officer and is open to candidates located anywhere in the continental US.

What you will do at Jasper

Strategic Partnership & Goal Alignment

• Act as the primary strategic advisor for content marketing engagements across multiple customers
• Conduct comprehensive audits of marketing goals, target audiences, and competitive landscapes
• Design content strategies that align with business objectives, sales funnels, and customer journey stages
• Deliver strategic recommendations to marketing leaders and executive stakeholders

Content Strategy & Architecture

• Develop comprehensive content strategies including audience segmentation, messaging frameworks, and channel optimization
• Create content roadmaps that span organic search, social media, email marketing, and other key channels
• Design topic clusters, content pillars, and editorial calendars aligned with marketing goals
• Deploy Jasper's AI-powered content workflows in partnership with AI Architects

Performance Management & Optimization

• Establish KPIs and measurement frameworks tied to business outcomes (leads, conversions, revenue)
• Monitor content performance across channels including organic traffic, engagement, lead generation, and conversion metrics
• Analyze audience behavior, content consumption patterns, and conversion paths
• Iterate strategies based on data insights, A/B testing, and performance feedback loops

Growth & Amplification

• Collaborate with clients' distribution and growth teams to maximize content reach and impact
• Optimize content for lead generation through strategic CTA placement and user journey mapping
• Expand content programs through emerging channels, content formats, and audience development strategies
• Guide clients on content repurposing, cross-channel distribution, and community building

Thought Leadership & Enablement

• Act as a mentor and strategic advisor within the Outcomes practice
• Contribute to best practices, playbooks, and client delivery frameworks
• Stay current on content marketing trends, audience behavior shifts, and emerging platform opportunities

What you will bring to Jasper

• 4+ years of experience in content marketing, growth marketing, or marketing strategy, with proven success managing multiple client programs
• Strong background in content strategy, audience development, and performance marketing
• Demonstrated ability to deliver measurable improvements in lead generation, audience growth, and marketing ROI
• Experience working in a consultative services model, either in agency, SaaS, or marketing services environments
• Proficient in marketing analytics tools (Google Analytics, HubSpot, Salesforce) and content performance platforms

Job Details

• Location Type: Remote
• Employment Type: FullTime