Senior Integrated Content Strategist

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Biotechnology, Marketing Technology, Sales TechnologyIndustries

Requirements

Candidates should have 8-10 years of experience in content strategy, editorial planning, or integrated marketing, preferably in B2B SaaS or a fast-growing startup. A proven track record of building and executing full-funnel content strategies that drive measurable results, from brand awareness to conversion, is essential. A portfolio showcasing expertise across multiple content formats, including thought leadership, sales enablement assets, SEO content, video scripts, and frameworks/templates, is required. Deep familiarity with content distribution best practices across paid, organic, email, in-product, and lifecycle channels is also necessary. Enthusiasm for leveraging AI tools to enhance content production, personalization, and SEO performance, along with excellent cross-functional collaboration skills, is expected.

Responsibilities

The Senior Integrated Content Strategist will contribute to a full-funnel content strategy across various formats, including long-form pieces, thought leadership, short-form video, interactive tools, and sales enablement materials. Responsibilities include auditing, editing, and reusing existing content, building and refining editorial pillars, and embedding AI across the content lifecycle for ideation, creation, optimization, and personalization. The role involves partnering with Growth, Product Marketing, and Sales to create content that drives pipeline, adoption, and engagement, and leading distribution-minded planning for multi-use content across various channels. Additionally, the strategist will help architect the future user experience of Apollo's content entities and analyze content performance to inform strategic actions.

Skills

Content Strategy

Content Creation

Go-to-Market Strategy

Content Marketing

Auditing

Editing

Video Production

Interactive Tools

Sales Enablement

Apollo.io

Sales intelligence and engagement platform

About Apollo.io

Apollo.io provides a platform designed to enhance sales processes and improve outreach for businesses. Its main features include prospecting intelligence, which helps users identify and research potential leads, and enrichment job change alerts that keep databases accurate with extensive data points. The platform also offers sales engagement analytics, allowing users to create multi-channel outreach sequences. Additionally, Apollo.io supports API integrations for data enrichment and custom workflows. Unlike many competitors, Apollo.io focuses on a subscription-based model that offers various pricing tiers, catering to both small businesses and large enterprises. The company's goal is to optimize sales strategies and increase revenue for its clients while ensuring data privacy and security through compliance with industry standards.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$244.3MTotal Funding

SERIES_DCompany Stage

Enterprise Software, CybersecurityIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Financial Planning

Risks

Rapid growth may strain Apollo.io's operational capabilities and customer service.

New executive hires could lead to strategic shifts misaligned with customer expectations.

Emerging competitors like Zitadel may challenge Apollo.io's market position.

Differentiation

Apollo.io offers verified contact data for over 210 million B2B contacts.

The platform integrates sales intelligence with engagement tools in one unified solution.

Apollo.io's compliance with ISO, SOC 2, and GDPR ensures high data security standards.

Upsides

Apollo.io ranked 125 on the 2024 Deloitte Technology Fast 500 with 954% growth.

The company raised $250 million, reaching a valuation of $1.6 billion.

Apollo.io's multi-channel outreach aligns with rising sales engagement trends.

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