Director of Brand Marketing at CSC Generation

Cottonwood Heights, Utah, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Outdoor Retail, E-commerce, CyclingIndustries

Requirements

10+ years of experience in brand marketing
At least 5 years leading teams and owning brand strategy at a senior level
Proven track record (inferred from context) in brand storytelling, partnerships, and go-to-market execution within premium, lifestyle, or consumer-facing brands
Hands-on, collaborative leadership style
Deep experience in brand marketing for outdoor, cycling, or similar communities

Responsibilities

Develop and own the brand positioning, messaging frameworks, and annual brand marketing plans for Backcountry, Competitive Cyclist, and Owned Brands
Define and protect the unique brand voice, visual identity, and customer experience across all touchpoints
Lead long-term strategies that enhance brand equity and drive measurable business growth
Oversee all brand campaigns and seasonal go-to-market launches, ensuring alignment across digital, retail, PR, social, and experiential channels
Partner with merchandising, analytics, and creative to deliver compelling launches that connect product to brand storytelling
Build and manage a roster of world-class athletes, ambassadors, and community partners aligned to brand values
Create partnership and sponsorship strategies that authentically engage target audiences and amplify brand relevance in outdoor and cycling categories
Lead the strategy and execution of key events, sponsorships, and grassroots activations
Ensure events serve as powerful extensions of brand storytelling and opportunities to engage deeply with communities
Own the brand’s social strategy and oversee creation of compelling organic content that grows engagement, reach, and cultural credibility
Partner with creative and content teams to tell stories that inspire customers and align with brand voice
Drive brand PR strategy, media outreach, and corporate communications in partnership with internal PR/comms and external agencies
Elevate the brands across endemic, consumer lifestyle, and business press
Build, inspire, and mentor a high-performing brand marketing team
Foster alignment and partnership across e-commerce, creative, merchandising, PR, performance marketing, and executive leadership

Skills

Brand Strategy

Brand Positioning

Messaging Frameworks

Brand Storytelling

Athlete Partnerships

Social Media Marketing

Event Marketing

Campaign Management

Go-to-Market Strategy

Team Leadership

Customer Acquisition

Customer Loyalty

CSC Generation

Acquires and revitalizes struggling retail brands

About CSC Generation

CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.

Merrillville, IndianaHeadquarters

2016Year Founded

$107.6MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

Increased competition may lead to higher acquisition costs for CSC Generation.

Operational challenges in integrating new brands like Backcountry could affect performance.

Economic downturns could reduce consumer spending, impacting CSC's profitability.

Differentiation

CSC Generation specializes in acquiring and revitalizing struggling retail brands.

The company integrates brands into its platform to drive growth and profitability.

CSC Generation identifies 'unsexy' opportunities with significant potential for turnaround.

Upsides

CSC Generation's acquisition of Backcountry expands its consumer-centric brand portfolio.

The rise of AI-driven personalization can enhance CSC's customer engagement and conversion rates.

Direct-to-consumer models offer CSC increased profitability by cutting out intermediaries.

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