Director of Brand Marketing at Abarca Health

Glassboro, New Jersey, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Behavioral HealthIndustries

Requirements

Experience providing strategic leadership in marketing, particularly in digital strategy, service-line campaigns, analytics, and marketing infrastructure
Ability to build full-funnel, data-driven growth capabilities
Expertise in developing and implementing scalable marketing campaigns
Proficiency in leveraging advanced analytics for optimization
Knowledge of guiding marketing technology stack and measurement frameworks
Senior leadership skills to mentor and inspire high-performing teams
Strong cross-department collaboration and alignment with organizational goals
Familiarity with evidence-based practices (EBPs) in an integrated health context

Responsibilities

Oversee Acenda’s digital strategy, including SEO/SEM, AI, social, web, paid media and emerging platforms
Direct the planning and execution of service-line marketing campaigns to increase awareness, referrals, and service utilization
Establish data-driven, full-funnel growth strategies (awareness, engagement, conversion, retention)
Build a comprehensive marketing measurement framework to track ROI and KPIs across all channels
Lead development of marketing dashboards and reporting processes for executive leadership
Translate insights into actionable strategies that improve performance and optimize spend
Design and manage Acenda’s marketing technology stack, including automation, CRM integration, and analytics platforms
Enhance marketing operations, processes, and workflows to ensure scalability and efficiency
Implement data governance best practices to ensure accuracy and reliability of marketing data
Mentor, coach, and inspire the marketing team to foster innovation, accountability, and professional growth
Collaborate with executive and senior leaders and external partners to align campaigns with organizational goals
Serve as a brand steward, ensuring consistent messaging and positioning across all touchpoints
Identify emerging trends, tools, and channels to drive innovation in marketing strategies
Oversee brand strategy initiatives to strengthen Acenda’s reputation and thought leadership

Skills

Digital Strategy

Marketing Campaigns

Analytics

Marketing Technology

Data-Driven Marketing

Brand Awareness

Team Leadership

Cross-Functional Collaboration

Performance Marketing

Storytelling

Abarca Health

Pharmacy Benefit Management services provider

About Abarca Health

Abarca Health provides Pharmacy Benefit Management (PBM) services, focusing on flexible and user-friendly solutions for health plans, employers, and government programs like Medicare and Medicaid. Its main product, the Darwin platform, allows clients to quickly implement and modify benefit designs while ensuring compliance with regulations. Abarca Health manages over $5.3 billion in drug spend and processes 100 million prescription claims annually, offering additional services like home delivery for prescriptions. The company's goal is to deliver exceptional service and innovative solutions in the PBM market.

Aventura, FloridaHeadquarters

2005Year Founded

VENTURE_UNKNOWNCompany Stage

HealthcareIndustries

501-1,000Employees

Benefits

PTO

Parental leave

Work flexibility

Health insurance

Wellness stipend

401k

Tuition reimbursement

Leadership development programs

Risks

Increased competition from Amazon Pharmacy and Mark Cuban's Cost Plus Drug Company.

Growing focus on specialty drugs may require platform adaptation.

Shift towards price transparency could pressure Abarca's pricing models.

Differentiation

Abarca Health's Darwin platform is highly adaptable and user-friendly.

The company offers innovative programs like Triple S en Casa for home delivery.

Abarca Health ensures compliance with ever-changing healthcare regulations.

Upsides

Abarca transitioned two million members to Darwin in 18 months, showing operational efficiency.

Collaboration with Blue Shield of California boosts Abarca's reputation in the PBM sector.

Recognition as a top IT workplace attracts top talent, driving innovation.

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