Associate Manager, Lifecycle Marketing Operations
RoSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Fertility & Family Building, Health TechIndustries
Requirements
Candidates should possess at least 10 years of experience in marketing operations and automation, with a minimum of 5 years in a leadership role focused on building and scaling a marketing operations center of excellence, ideally within B2C health benefits, wellness, or regulated consumer tech. They must demonstrate a proven ability to inherit, optimize, and scale a B2C MarTech stack, resulting in increased member engagement and measurable revenue growth, along with hands-on experience leading vendor evaluations and migrations. Strong technical skills, including proficiency with HTML and CSS, and extensive experience with marketing automation platforms and CRM systems, specifically UTM strategy and funnel KPIs, are required.
Responsibilities
As the Director, Member Marketing Operations & Automation, you will lead the end-to-end B2C global member marketing operations strategy and execution, driving personalized member engagement, operational excellence, and measurable revenue growth. This includes owning and enhancing the MarTech ecosystem, integrating emerging AI tools, serving as a key strategic leader and hands-on builder and operator, collaborating with Engineering, Data, and Business Systems teams, and partnering with the other Growth and Engagement team members to ensure seamless system integration. You will also be responsible for auditing, optimizing, and implementing strategies to scale personalization, automation, and performance across the full member lifecycle.
Skills
Marketing Automation
MarTech Ecosystem
Marketo
Blueshift
AI Tools
Data Infrastructure
Multi-channel Campaigns
Personalization
Automation
Performance Optimization
Carrot Fertility
Global fertility care platform offering comprehensive support
About Carrot Fertility
Carrot Fertility offers a global platform for comprehensive fertility care, including services like education, IVF, pregnancy support, and fertility preservation. The platform connects users with over 10,000 providers in more than 130 countries, ensuring inclusive access to care for individuals of all backgrounds. Carrot's unique single embryo transfer (SET) program has the highest success rates among fertility benefits providers, and it also claims to reduce C-section rates through expert support. The company's goal is to provide affordable and evidence-based fertility services to individuals and corporate partners.
Key Metrics
San Francisco, CaliforniaHeadquarters
2016Year Founded
$111.1MTotal Funding
SERIES_CCompany Stage
Financial Services, HealthcareIndustries
201-500Employees