Director, Martech (Multi-Solution) at Bounteous

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Digital Transformation, MarketingIndustries

Requirements

Deep technical expertise in marketing technology platforms, with required experience in Adobe Experience Cloud
Knowledge of varying industry trends, campaign management & journey orchestration best practices, and marketing technologies
Desire to continually learn, improve, and apply subject matter expertise to client needs and sales situations
Strong understanding of broader data and marketing technologies to design scalable architectures, methods, and techniques for platform implementations and launches
Ability to promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
Ability to identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets

Responsibilities

Serve as a marketing technology consultant for strategic healthcare clients, driving overarching web digital strategy across marketing technology products and processes
Align teams on processes, governance, best practices, and tool usage; define, enable, and adopt new ways of working
Establish a MarTech COE, improve adoption and usage of Adobe Workfront, drive overall process improvement, define product and process ownership, and reduce time to market for marketing and digital activities
Evaluate and optimize the use of Adobe Experience Manager (AEM), Adobe Analytics, and Adobe Target
Ensure seamless transition from pre-sales to delivery teams
Act as a trusted advisor to clients and platform partners, optimizing customer experiences and marketing strategies through effective platform use
Partner with client service and business development teams to identify and expand account opportunities, creating solutions that maximize customer value
Help clients maximize value from platform solutions on an ongoing basis, set up delivery teams for success, and oversee delivery as necessary
Support partnerships with Adobe and other platforms to foster innovation, drive product adoption, achieve company certifications, and influence product roadmaps

Skills

Key technologies and capabilities for this role

MartechAdobe Experience CloudMarketing TechnologyCampaign ManagementJourney OrchestrationDigital StrategyWeb Digital StrategyPlatform Architecture

Questions & Answers

Common questions about this position

Is experience with Adobe Experience Cloud required for this role?

Yes, experience with Adobe Experience Cloud is required, although the role involves working with various platforms.

What are the main responsibilities for the healthcare client in this position?

The role involves driving web digital strategy, establishing a MarTech COE, improving adoption of Adobe Workfront, process improvements, defining ownership, reducing time to market, and optimizing Adobe Experience Manager, Analytics, and Target.

What technical expertise is needed for this Director role?

Deep technical expertise in marketing technology platforms is required, including knowledge of industry trends, campaign management, journey orchestration best practices, and scalable architectures for platform implementations.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

Bounteous

Digital transformation consultancy enhancing customer experiences

About Bounteous

Bounteous provides digital transformation consulting services that focus on creating data-driven solutions to improve customer experiences and foster long-term loyalty. The company collaborates with clients in various sectors, including restaurants, convenience stores, payment systems, banking, insurance, and wealth management, to develop tailored digital solutions that address specific business challenges. Bounteous's approach emphasizes co-innovation, where they work closely with clients to enhance digital platforms and customer engagement strategies. Following a merger with Accolite Digital and the acquisition of Hathway, Bounteous expanded its service offerings to include comprehensive digital transformation, from strategy development to implementation and optimization. The company's goal is to deliver quick and effective results for clients, helping them remain competitive in a fast-evolving digital environment.

Chicago, IllinoisHeadquarters

2003Year Founded

ACQUISITIONCompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Award-winning culture

World-class, Fortune 500 engagements

Professional growth opportunities

Flexible working hours

Take-what-you-need vacation

Competitive benefits

Continuing education

Volunteer programs

Ample snacks

Risks

Rapid AI advancements may outpace Bounteous' current capabilities, risking competitive disadvantage.

Integration challenges from the Accolite merger could disrupt service delivery.

Expansion into India may expose Bounteous to unfamiliar regulatory environments.

Differentiation

Bounteous excels in co-innovation, working closely with clients for tailored solutions.

The merger with Accolite enhances Bounteous' end-to-end digital transformation capabilities.

Bounteous' partnership with Persado leverages GenAI for superior digital marketing outcomes.

Upsides

Bounteous' expertise in cloud solutions aligns with the trend of cloud modernization.

The demand for hyper-personalization in marketing boosts Bounteous' customer engagement services.

AI-driven analytics tools enable Bounteous to offer targeted digital solutions.

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