Director, Marketing Operations at Modernizing Medicine

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Healthtech, SaaSIndustries

Requirements

Deep expertise in marketing automation
Strong leadership skills
Ability to operationalize complex marketing strategies across teams and tools
Balance of strategic oversight and hands-on execution
Ability to identify process gaps, design scalable solutions, and drive adoption of best practices

Responsibilities

Lead the Marketing Operations function: Define the strategic direction for Marketing Operations, oversee campaign operations, lead lifecycle management, and funnel governance, and align marketing processes and performance goals with overall GTM strategy
Drive operational excellence in campaign execution: Partner with Marketing teams to operationalize campaigns and programs, ensure automation, targeting, and execution processes run efficiently, and establish quality control checkpoints to maintain accuracy and compliance
Manage and develop the Marketing Operations team: Set clear priorities and expectations for team members, coach and develop the Marketing Operations Specialist and Marketing Automation Specialist, and promote collaboration across RevOps, Marketing, and Innovation
Own lead management and funnel governance: Define and maintain lead routing, scoring, and lifecycle rules, partner with Sales Operations to ensure data integrity and conversion alignment, and continuously refine funnel metrics and handoff processes
Collaborate with the Innovation team on systems and tools: Provide business requirements for MAP, CRM, and data integrations, partner on testing, deployment, and enhancement of marketing systems, and validate that tools support operational needs
Provide leadership and strategic direction for all aspects of marketing operations within Revenue Operations
Ensure marketing campaigns, automation workflows, and lead management processes operate efficiently and align with GTM priorities and sales handoff requirements
Oversee a team focused on working cross-functionally with Marketing, Sales Operations, Innovation, and GTM Analytics & Planning to ensure seamless execution, accurate data flow, and strong operational alignment across systems and processes
Define and enforce operational standards

Skills

Key technologies and capabilities for this role

Marketing OperationsMarketing AutomationLead ManagementCampaign ExecutionRevenue OperationsGTM StrategySales OperationsWorkflow AutomationData Flow ManagementCross-Functional CollaborationSalesforceHubSpotMarketo

Questions & Answers

Common questions about this position

What is the location or work arrangement for this role?

ModMed has global headquarters in Boca Raton, FL, with offices in Hyderabad, India, and supports a robust remote workforce across the US, Chile, and Germany.

What salary or compensation is offered for the Director of Marketing Operations role?

This information is not specified in the job description.

What key skills and experience are required for this position?

The role requires deep expertise in marketing automation, strong leadership skills, and the ability to operationalize complex marketing strategies, with experience in campaign operations, lead lifecycle management, process governance, and cross-functional collaboration.

What is the company culture like at Modernizing Medicine?

The company fosters a positive, passionate, and high-performing team environment with bright, passionate, and positive problem-solvers united in a mission to improve healthcare.

What makes a strong candidate for the Director of Marketing Operations role?

A strong candidate has a balance of strategic oversight and hands-on execution, with the ability to identify process gaps, design scalable solutions, drive adoption of best practices, and lead cross-functionally.

Modernizing Medicine

Specialty-specific electronic health record systems

About Modernizing Medicine

Modernizing Medicine provides specialty-specific Electronic Health Records (EHR) systems designed to improve the workflow of healthcare providers. Their main products, EMA and gGastro EHR, help users manage patient information and administrative tasks more efficiently, allowing them to concentrate on patient care. These systems adapt to the specific practices of each user, enhancing their effectiveness. Unlike many competitors, Modernizing Medicine focuses on tailored solutions for various medical specialties, which sets them apart in the healthcare technology market. The company's goal is to streamline healthcare delivery and improve patient outcomes by providing tools that simplify administrative processes.

Boca Raton, FloridaHeadquarters

2010Year Founded

$360.6MTotal Funding

LATE_VCCompany Stage

Biotechnology, HealthcareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Professional Development Budget

Conference Attendance Budget

Hybrid Work Options

Remote Work Options

Wellness Program

Risks

Potential sale by Warburg Pincus could lead to strategic shifts misaligned with current goals.

Resistance to AI technologies may slow implementation and affect user satisfaction.

Dependency on Medtronic's technology poses risks if partnership faces challenges or strategic changes.

Differentiation

ModMed offers specialty-specific EHR systems, enhancing workflow efficiency for healthcare providers.

Their EHR systems, EMA and gGastro, adapt to user practices, increasing adaptability.

ModMed integrates AI technologies, like Medtronic's GI Genius, to improve procedural accuracy.

Upsides

ModMed consistently ranks #1 in G2's 2024 Grid Reports for EHR and RCM software.

Collaboration with Brevium enhances patient re-engagement, boosting retention in gastroenterology practices.

Appointment of Dan Costantino as CISO strengthens cybersecurity, crucial for healthcare data protection.

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