Director, Marketing Operations at MRI Software

Freehold, New Jersey, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Real Estate TechnologyIndustries

Requirements

15+ years of experience in marketing operations, demand generation, or related roles in a high-growth, B2B environment
Proven track record of building and scaling marketing operations functions in a global organization
Expertise in marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce) and Power BI
Strong analytical mindset with experience in marketing analytics, attribution modeling, and data visualization tools
Proven experience in B2B marketing, data management, and demand generation strategies
Deep understanding of B2B SaaS, PropTech, or enterprise technology industries
Experience managing a team and working with remote and international stakeholders
BA/BS degree in Analytics, Marketing, Communications, or equivalent field experience
Occasional travel as needed

Responsibilities

Monitor, measure, and analyze the effectiveness of marketing initiatives and programs, providing key insights and recommendations to optimize performance
Lead the optimization of Salesforce, Pardot, and analytics (BI dashboards) to support performance and reporting
Oversee budgeting and develop ROI models to ensure data-driven decision-making
Lead marketing integration efforts arising from mergers and acquisitions
Establish and own marketing data governance policies, standards, and procedures to ensure consistency across regions and systems
Implement data quality and hygiene practices including enrichment, normalization, deduplication, and compliance with privacy regulations
Partner with IT, RevOps, and Finance teams to maintain a unified, trusted source of truth for customer and prospect data
Track and monitor key performance metrics on a weekly, monthly and quarterly basis to measure marketing success
Develop board-level presentations to communicate quarterly marketing performance
Optimize the MarTech stack, including platforms like Pardot, Salesforce, Jira, 6sense, Salesloft, and other tools
Develop a strategy to leverage AI to drive efficiencies
Manage a global Center of Excellence that builds standard processes across all regions to drive standardization, efficiency, and scalability
Identify and implement best practices for marketing processes, automation, and workflow efficiencies
Manage a team of marketing operations professionals, fostering a culture of innovation, accountability, and continuous improvement

Skills

Salesforce

Pardot

BI Dashboards

Marketing Analytics

Data Governance

Data Quality

ROI Modeling

Marketing Automation

Privacy Compliance

Marketing Technology Stack

MRI Software

Real estate software for property management

About MRI Software

MRI Software provides software solutions designed for the real estate industry, focusing on property management, lease management, and digital services. Their products help real estate owners, operators, and occupiers manage various aspects of their operations, including tenant communications and financial reporting. The software integrates easily with existing systems, making it user-friendly for clients. Unlike many competitors, MRI Software operates on a subscription-based model, which allows for a consistent revenue stream and ongoing improvements to their offerings. The company also has a partner ecosystem that enables clients to customize their software experience, adding further value. The main goal of MRI Software is to enhance operational efficiency and streamline property management for their clients in the global real estate market.

Solon, IowaHeadquarters

1971Year Founded

$3.4MTotal Funding

DEBTCompany Stage

Enterprise Software, Real EstateIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Private Medical Insurance

Income Protection Plans

Personal Pension plan

Parental Leave

Paid Vacation

401(k) Company Match

Tuition Reimbursement

Flexi Any-Day

Paid Holidays

Pet Insurance

Unlimited Paid Time Off

Hybrid Work Options

Mental Health Support

Wellness Program

Risks

Technical challenges in integrating Mesh's platform may lead to client dissatisfaction.

iInterchange acquisition could divert focus from core real estate software offerings.

Capita One acquisition may strain MRI's financial resources, affecting strategic investments.

Differentiation

MRI Software offers a comprehensive and flexible technology platform for real estate.

The company has a strong partner ecosystem enhancing client customization and optimization.

MRI Software's subscription model ensures steady revenue and continuous innovation.

Upsides

Increased demand for AI-driven property management boosts MRI's market potential.

Strategic acquisitions like iInterchange expand MRI's service offerings globally.

Partnerships, such as with Mesh, enhance MRI's property management platform capabilities.

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