Director, Marketing Operations at MRI Software

Freehold, New Jersey, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Real Estate TechnologyIndustries

Requirements

15+ years of experience in marketing operations, demand generation, or related roles in a high-growth, B2B environment
Proven track record of building and scaling marketing operations functions in a global organization
Expertise in marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce) and Power BI
Strong analytical mindset with experience in marketing analytics, attribution modeling, and data visualization tools
Proven experience in B2B marketing, data management, and demand generation strategies
Deep understanding of B2B SaaS, PropTech, or enterprise technology industries
Experience managing a team and working with remote and international stakeholders
BA/BS degree in Analytics, Marketing, Communications, or equivalent field experience
Occasional travel as needed

Responsibilities

Monitor, measure, and analyze the effectiveness of marketing initiatives and programs, providing key insights and recommendations to optimize performance
Lead the optimization of Salesforce, Pardot, and analytics (BI dashboards) to support performance and reporting
Oversee budgeting and develop ROI models to ensure data-driven decision-making
Lead marketing integration efforts arising from mergers and acquisitions
Establish and own marketing data governance policies, standards, and procedures to ensure consistency across regions and systems
Implement data quality and hygiene practices including enrichment, normalization, deduplication, and compliance with privacy regulations
Partner with IT, RevOps, and Finance teams to maintain a unified, trusted source of truth for customer and prospect data
Track and monitor key performance metrics on a weekly, monthly and quarterly basis to measure marketing success
Develop board-level presentations to communicate quarterly marketing performance
Optimize the MarTech stack, including platforms like Pardot, Salesforce, Jira, 6sense, Salesloft, and other tools
Develop a strategy to leverage AI to drive efficiencies
Manage a global Center of Excellence that builds standard processes across all regions to drive standardization, efficiency, and scalability
Identify and implement best practices for marketing processes, automation, and workflow efficiencies
Manage a team of marketing operations professionals, fostering a culture of innovation, accountability, and continuous improvement

Skills

Key technologies and capabilities for this role

SalesforcePardotBI DashboardsMarketing AnalyticsData GovernanceData QualityROI ModelingMarketing AutomationPrivacy ComplianceMarketing Technology Stack

Questions & Answers

Common questions about this position

What experience level is required for the Director of Marketing Operations role?

The role requires 15+ years of experience in marketing operations, demand generation, or related roles in a high-growth, B2B environment, along with a proven track record of building and scaling marketing operations functions globally.

What key tools and platforms will I work with in this position?

You will optimize Salesforce, Pardot, and analytics (BI dashboards), as well as the MarTech stack including Jira, 6sense, Salesloft, and develop strategies for AI leverage.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What team management responsibilities does this role include?

The role involves managing a global Center of Excellence and a team of marketing operations professionals, fostering a culture of innovation, accountability, and continuous improvement.

MRI Software

Real estate software for property management

About MRI Software

MRI Software provides software solutions designed for the real estate industry, focusing on property management, lease management, and digital services. Their products help real estate owners, operators, and occupiers manage various aspects of their operations, including tenant communications and financial reporting. The software integrates easily with existing systems, making it user-friendly for clients. Unlike many competitors, MRI Software operates on a subscription-based model, which allows for a consistent revenue stream and ongoing improvements to their offerings. The company also has a partner ecosystem that enables clients to customize their software experience, adding further value. The main goal of MRI Software is to enhance operational efficiency and streamline property management for their clients in the global real estate market.

Solon, IowaHeadquarters

1971Year Founded

$3.4MTotal Funding

DEBTCompany Stage

Enterprise Software, Real EstateIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Private Medical Insurance

Income Protection Plans

Personal Pension plan

Parental Leave

Paid Vacation

401(k) Company Match

Tuition Reimbursement

Flexi Any-Day

Paid Holidays

Pet Insurance

Unlimited Paid Time Off

Hybrid Work Options

Mental Health Support

Wellness Program

Risks

Technical challenges in integrating Mesh's platform may lead to client dissatisfaction.

iInterchange acquisition could divert focus from core real estate software offerings.

Capita One acquisition may strain MRI's financial resources, affecting strategic investments.

Differentiation

MRI Software offers a comprehensive and flexible technology platform for real estate.

The company has a strong partner ecosystem enhancing client customization and optimization.

MRI Software's subscription model ensures steady revenue and continuous innovation.

Upsides

Increased demand for AI-driven property management boosts MRI's market potential.

Strategic acquisitions like iInterchange expand MRI's service offerings globally.

Partnerships, such as with Mesh, enhance MRI's property management platform capabilities.

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