VP of Product and Solutions Marketing
AlteraSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software Development, Marketing & AdvertisingIndustries
Requirements
Candidates should possess a successful track record of owning and exceeding pipeline and/or revenue targets with clear attribution and influence from marketing programs they’ve implemented, ideally for a technical B2B SaaS product and have experience selling to CIOs, Directors of IT, VPEs, and VP Product across multiple verticals. They should have at least 10 years of experience managing and tactically deploying strategies in field marketing, events, SEO, social, paid search, and demand gen, and be familiar with the psychology of Product, Engineering, IT, and Partnerships leaders as buyer personas.
Responsibilities
As the Director of Marketing, you will align marketing strategies with revenue goals, collaborate with leadership to set revenue targets, create a strong feedback loop with sales and product, contribute to pipeline generation, oversee campaign execution, build a strong marketing ops foundation, and stay up-to-date on market trends to drive Alloy’s brand presence and positioning as a leader in the market.
Skills
B2B SaaS marketing
Demand Generation
SEO
Social Media Marketing
Paid Search
Event Marketing
Account-Based Marketing (ABM)
Technical Content Creation
Sales and Marketing Alignment
Marketing Operations
Alloy Automation
No-code automation tool for ecommerce businesses
About Alloy Automation
Alloy Automation provides a no-code automation tool tailored for the ecommerce industry. This platform allows businesses to automate repetitive tasks without needing to write any code, making it accessible for users without technical expertise. Alloy connects over 180 different web applications, enabling users to create automated workflows that streamline operations in areas such as fulfillments, marketing, and general business functions. Unlike many competitors, Alloy focuses specifically on the needs of ecommerce brands and agencies, offering a versatile solution that enhances efficiency. The company operates on a subscription-based model, ensuring a consistent revenue stream while delivering ongoing value through updates and new integrations. The primary goal of Alloy Automation is to help ecommerce businesses save time and concentrate on growth by simplifying their operational processes.
Key Metrics
New York City, New YorkHeadquarters
2019Year Founded
$29.2MTotal Funding
SERIES_ACompany Stage
Consumer Software, Enterprise SoftwareIndustries
11-50Employees