Senior Manager, Lifecycle Marketing
Ethos Life- Full Time
- Senior (5 to 8 years)
Candidates should possess 4-6 years of experience in lifecycle marketing, with a focus on building multi-channel strategies and programs, and experience with product-led growth is preferred. Familiarity with marketing automation tools, specifically Marketo, and the ability to influence new channel usage based on evolving business needs are required.
The Senior Lifecycle Marketing Manager will own and elevate the early customer journey, encouraging early tool adoption and building habits that stick, collaborate closely with teams across Marketing and Product to launch bold experiments and unlock meaningful impact, lead with experimentation, helping the team to develop scalable experimentation frameworks that drive impact, create and document new processes as needed, and partner with the Director of Lifecycle Marketing to shape quarterly priorities and annual roadmaps, with a focus on measurable outcomes and mid-long term growth.
Digital platform connecting clients with therapists
Alma connects individuals seeking mental health services with a variety of therapists through its digital platform, helloalma.com. The platform primarily serves clients looking for therapy for issues like anxiety, depression, personal growth, and relationship challenges. Alma's approach focuses on making therapy more affordable by partnering with insurance companies, allowing clients to save an average of 77% on therapy costs. This affordability is a key aspect that sets Alma apart from other mental health services. Additionally, Alma supports therapists by offering resources for continuing education and professional development, ensuring they are well-prepared to assist their clients. The company emphasizes the importance of the client-therapist relationship, aiming to match clients with therapists who best meet their individual needs. Alma operates on a membership model, where therapists pay a fee to access the platform's resources and client base.