Senior Lifecycle Marketing Manager

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: Not specified

Alma is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, First Round Capital, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc’s Best Workplaces in 2022 and 2023.

Senior Lifecycle Marketing Manager

We’re looking for a strategic, data-driven Senior Lifecycle Marketing Manager to join our growing team and lead transformation of the early customer experience. Reporting to the Director of Lifecycle Marketing, you’ll play a pivotal role in reimagining how we onboard and support therapists—sometimes starting from scratch, sometimes leveling up what already exists. You’ll collaborate closely with teams across Marketing and Product to launch bold experiments and unlock meaningful impact. Your work will play a key role in setting therapists up for success in navigating the Alma product, so that they can focus on delivering quality mental health care. If you’re passionate about creating seamless, supportive experiences while driving iterative experimentation, we’d love to meet you.

Responsibilities

• Own and elevate the early customer journey, encouraging early tool adoption and building habits that stick.
• Build collaborative relationships across multiple teams (Marketing, Product, Sales, Operations) to ensure smooth handoffs from prospect to customer, and influence how we evolve this experience over time.
• Lead with experimentation, helping our team to develop scalable experimentation frameworks that drive impact.
• Create and document new processes as needed, as you set precedent for how the Lifecycle team uses some of the new tools in our toolbelt (CDP, in-app messaging).
• Partner with the Director of Lifecycle Marketing to shape quarterly priorities and annual roadmaps, with a focus on measurable outcomes and mid-long term growth.
• Think creatively and with discipline to find low-lift, high-impact activities that drive your metrics forward, even evolving your KPIs based on the opportunities that you surface.

Requirements

• 4-6 years of lifecycle marketing experience, as a hands-on builder of multi-channel strategy and programs (product-led growth experience is a plus).
• Proficiency with marketing automation tools (Marketo experience preferred) and experience influencing new channel usage based on evolving business needs.