Director, GSM Patient Management at Johnson & Johnson

Danvers, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, MedTech, CardiovascularIndustries

Requirements

Passion for improving and expanding possibilities in Cardiovascular, particularly heart recovery, electrophysiology, and stroke
Ability to drive growth strategy by integrating innovative digital solutions and patient-centric approaches to transform clinical pathways
Focus on timely patient identification for hemodynamic support
Expertise in collaborating with internal cross-functions, external technology partners, and healthcare providers
Capability to translate advanced digital solutions into clinical and commercial advantages
Strategic planning and execution skills, including new product introduction, portfolio management, brand management, KOL engagement, and pricing
Leadership in people development, organization management, and operational leadership
Partnership experience with business functions (e.g., regional Marketing, R&D, Quality, Regulatory, Operations, HEMA)
Proficiency in developing product portfolio roadmaps using VOC, VOB, and VOF
Skills in executing holistic learning plans for segmentation, targeting, value proposition, positioning, branding, messaging, claims, pricing, campaigns, and sales effectiveness
Ability to establish strategic marketing and branding competencies, including global brand identity, positioning, messaging, and core creative

Responsibilities

Achieve annual business plan targets while maintaining long-term growth through strategic Marketing planning & execution, including new product introduction, portfolio management, brand management, KOL engagement, and pricing
Reinforce Marketing organization capability, efficacy, and efficiency through people development, organization management, and operational leadership
Partner with appropriate business functions (e.g., regional Marketing, R&D, Quality, Regulatory, Operations, HEMA) to execute the innovation pipeline and deliver innovation-based growth for near-term and long-term strategies
Develop and manage a comprehensive product portfolio roadmap that addresses global unmet needs and growth opportunities through VOC, VOB, and VOF
Inform commercial strategy by executing a holistic learning plan to aid in definition of segmentation, targeting, value proposition, product positioning, branding, messaging, claims, pricing, campaign concepts, and sales effectiveness
Establish new strategic marketing and branding competencies, defining Abiomed’s global brand identity, positioning, messaging, and core creative; ensuring consistent execution across regions
Develop and execute a comprehensive strategic Society Engagement and Professional Education Plan, aligned with the organization

Skills

Strategic Marketing

Patient Management

Digital Solutions

Growth Strategy

Clinical Pathways

Hemodynamic Support

Heart Recovery

Cardiovascular

Marketing Leadership

Patient Identification

Johnson & Johnson

Healthcare products in pharmaceuticals and devices.

About Johnson & Johnson

Johnson & Johnson operates in the healthcare sector with three main areas: pharmaceuticals, medical devices, and consumer health products. In the pharmaceuticals segment, the company develops prescription drugs for various medical conditions such as cancer and infectious diseases. The medical devices segment provides products used in surgeries and other medical procedures, while the consumer health segment offers over-the-counter products, including baby care and personal health items. Johnson & Johnson generates revenue through direct sales and partnerships, and it invests significantly in research and development to create new products that meet the needs of consumers and healthcare providers. The company stands out from competitors by emphasizing diversity, equity, and inclusion in its workplace, fostering an environment where employees can share their perspectives. Its goal is to improve patient outcomes and enhance the overall health and well-being of individuals globally.

New Brunswick, New JerseyHeadquarters

1886Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

J&J faces a class action lawsuit in Australia over ineffective cold and flu medications.

Former J&J executives joining other firms could lead to increased competition.

Ongoing legal battles, like the lawsuit against Cigna, pose financial liabilities for J&J.

Differentiation

J&J operates in three segments: pharmaceuticals, medical devices, and consumer health.

The company invests heavily in R&D for innovative medical solutions and products.

J&J is committed to diversity, equity, and inclusion in its workplace culture.

Upsides

J&J's collaboration with Helsinki University Hospital focuses on value-based healthcare models.

The rise of personalized medicine offers J&J opportunities in targeted therapies.

Increased focus on digital health solutions presents expansion opportunities for J&J.

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