Director, Growth Marketing, New Venture at Spring Health

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare, TechnologyIndustries

Requirements

7+ years of experience in growth or performance marketing, preferably in a D2C, digital health, or a SaaS business
Leadership: Proven ability to lead and scale acquisition programs across paid and owned channels
Performance Marketing Transformation: Demonstrated experience establishing and scaling performance marketing best practices, evolving a scrappy function into a highly performant, predictable, and efficient growth engine
P&L Ownership & Growth Economics: Proven ability to manage

Responsibilities

Lead the development and execution of a growth marketing roadmap focused on acquisition, conversion, and retention for a new venture business line
Coordinate performance marketing across paid digital channels (e.g., search, social, display, streaming) and organic levers (e.g., SEO, lifecycle/CRM), referrals and partnerships
Oversee CAC performance, media budget allocation, and optimization in collaboration with channel owners and cross-functional stakeholders
Build a high-performing growth engine, managing internal resources and external partners
Partner closely with Product, Creative, Engineering, and Analytics to optimize the full growth funnel, including A/B testing and landing page performance
Drive creative testing and iteration to unlock performance wins across campaigns
Develop long-term spend planning models in collaboration with FP&A, and communicate forecasts, risks, and trends to leadership
Translate data into actionable insights that inform channel mix, audience strategy, and messaging alignment across the user journey

Skills

Growth Marketing

Acquisition

Conversion

Retention

Paid Channels

Organic Channels

Marketing Strategy

ROI Optimization

Roadmap Development

Spring Health

Personalized mental health solutions for employers

About Spring Health

Spring Health offers personalized mental health solutions to employers and health plans, focusing on enhancing employee well-being. Their Precision Mental Healthcare system tailors support to individuals, providing options like digital resources, therapy, and medication. Users receive a customized care plan after a brief assessment, allowing them to schedule appointments and access wellness exercises easily. The goal is to improve workplace mental health by providing effective and accessible resources.

New York City, NoneHeadquarters

2016Year Founded

$452.3MTotal Funding

SERIES_ECompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Retirement benefits

Paid time off

Healthcare benefits

Insurance benefits

Work-life benefits

Mental health benefits

Risks

Increased competition from digital mental health platforms offering similar services at lower costs.

Rapid technological advancements may outpace Spring Health's current AI capabilities.

Potential data privacy concerns could impact user trust and compliance costs.

Differentiation

Spring Health uses Precision Mental Healthcare for personalized mental health solutions.

The company offers a comprehensive platform with digital support, therapy, and medication.

Spring Health is the first to earn nationwide third-party accreditation for clinical care.

Upsides

Spring Health raised $100M in Series E funding, valuing it at $3.3 billion.

The company collaborates with major brands like Microsoft and Target.

Spring Health's Community Care solution addresses mental health equity and social determinants.

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