Director, Growth Marketing Analytics at Activision-Blizzard

Irvine, California, United States

Apply Now

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

Experienced leader to head the Growth Marketing Analytics team
Translate strategic insights into actionable marketing plans
Build strong cross-functional partnerships
Support Paid Media and CRM & Lifecycle Marketing teams
Deep expertise in PC and console paid media performance measurement
Fluent in advanced attribution for premium game launches, cross-platform funnel analysis, and top-down measurement for PC/console campaigns
Hands-on experience with leading MMPs (Mobile Measurement Partners)
Ability to unify insights across PC, console, and mobile to guide global campaign resource and investment decisions
Practitioner and leader skilled in applying advanced analytics and measurement
Strong record in testing and implementing media mix models, attribution frameworks, lift modeling, and A/B testing on a global scale
Ability to visualize data in near-real time and craft compelling, evidence-based cases for course corrections and future planning
Lead a global team ensuring regional market needs align with global KPI and business goals

Responsibilities

Lead a team of analysts to manage day-to-day operational reporting, ad hoc analyses, and data visualizations
Collaborate with Central Marketing Analytics team to align on holistic campaign measurement, integrating paid media into broader evaluations
Partner with non-paid analytics stakeholders for unified reporting frameworks and shared insights across the marketing funnel
Communicate effectively with stakeholders to inform decision-making and drive alignment
Design and implement real-time tracking across paid, owned, and earned channels for holistic touchpoint analysis
Provide regular reports and insights to the executive team on performance, in-market tests, and spend/channel mix implications
Own reporting and analysis for all media metrics, including owned/earned media
Tie together business, marketing, and consumer data to extract paid/owned/earned media value and contributions to revenue and audience growth
Assess digital channels' effectiveness in driving customer purchase funnel objectives and provide insights to operations
Partner with Strategy & Activation teams to develop audience-first recommendations using in-game behaviors, monetization trends, and third-party segments
Determine optimal mix of Blizzard owned and paid digital channels
Aid in forecasting performance for multi-channel campaigns and tracking against goals
Create marketing mix models to guide go-to-market campaigns, spend, and channel importance across regions
Implement A/B testing and analysis for media and CRM channels to identify improvements in the player funnel
Drive personalization by collaborating with data scientists on hypotheses using A/B testing, attribution models, and best practices

Skills

Paid Media Analytics

Advanced Attribution

Media Mix Models

Lift Modeling

A/B Testing

Data Visualization

MMPs

Cross-Platform Funnel Analysis

CRM Analytics

Top-Down Measurement

Activision-Blizzard

Develops and publishes interactive video games

About Activision-Blizzard

Activision Blizzard develops and publishes video games, creating popular franchises like World of Warcraft, Call of Duty, and Candy Crush. Their games are available on various platforms and cater to a wide range of players, from casual mobile users to serious console and PC gamers. The company generates revenue through game sales, in-game purchases, subscriptions for games like World of Warcraft, and advertising through Activision Blizzard Media. They also profit from merchandise and esports events. What sets Activision Blizzard apart from competitors is its focus on high-quality gaming experiences that promote community and social interaction among players. The company's goal is to provide engaging and immersive entertainment that connects gamers worldwide.

Santa Monica, CaliforniaHeadquarters

1979Year Founded

$975MTotal Funding

IPOCompany Stage

Entertainment, GamingIndustries

1,001-5,000Employees