Director, Growth at Viral Nation

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Advertising, Social MediaIndustries

Requirements

Bachelor’s degree required. MBA or equivalent experience preferred
7+ years in growth, partnerships, or commercial leadership within top-tier agencies, consultancies, or digital platforms
Prior experience in high-growth or enterprise agency environments
Strong track record of closing multi-million-dollar partnerships from inception through renewal and expansion
Experience leading complex, multi-stakeholder deals that span regions, business units, and lines of service
Deep understanding of social ecosystems, creator and influencer networks, content performance, community, and paid and organic amplification
Ability to translate cultural and platform trends into commercial strategy
Comfort pulling through media, creative, and digital to assemble integrated solutions
Credible at the C-suite level with the judgment and maturity to navigate complexity and politics
Confident storyteller who can simplify complexity

Responsibilities

Own and close enterprise inbound opportunities: Serve as executive owner for a sophisticated inbound funnel of seven-figure opportunities with Fortune-level and global brands; rapidly qualify deals, size value, and set close plans with clear milestones, stakeholders, and risks; maintain a top decile win rate on qualified inbound
Architect winning pursuits and proposals: Lead high-stakes engagements with CMOs, Chief Communications Officers, and Heads of Brand; orchestrate best-in-class proposals, RFP and RFI responses, and commercial strategies that showcase Viral Nation’s integrated capabilities across social, creator, media, creative, and digital; build the narrative, proof, and pricing that make the choice obvious; own the room and the readout
Negotiate and close: Run complex negotiations through procurement and legal; structure agreements that balance client outcomes, value creation, and sustainable growth; secure MSAs and multi-year programs where appropriate
Cross-functional orchestration: Stand up a pursuit war room across Marketing, Strategy, Creative, Operations, Data, and Product; translate client needs into actionable programs with measurable outcomes; ensure flawless handoffs from pitch to activation with executive oversight through launch
Market intelligence and growth strategy: Analyze inbound patterns to refine qualification, resourcing, and conversion efficiency; track category shifts, platform changes, and competitive moves to keep Viral Nation ahead; advise leadership on service innovation, packaging, and go-to-market evolution

Skills

Key technologies and capabilities for this role

Enterprise SalesBusiness DevelopmentProposal WritingRFP ResponseRFI ResponseSales LeadershipDigital StrategySocial Media MarketingCommercial StrategyClient Management

Questions & Answers

Common questions about this position

What is the salary or compensation for the Director, Growth role?

This information is not specified in the job description.

Is this Director, Growth position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Director, Growth position?

The role requires deep social and digital fluency, exceptional business acumen, and a proven record of converting enterprise-scale opportunities into enduring partnerships, along with skills in owning high-value inbound opportunities, architecting proposals, negotiating complex deals, cross-functional orchestration, and market intelligence.

What is the company culture like at Viral Nation?

Viral Nation offers a fluid, creative, and growth-oriented environment that supports ambitions in an open, collaborative, and fast-paced culture, driven to push boundaries and think beyond today.

What makes a strong candidate for the Director, Growth role?

A strong candidate is a senior commercial leader with deep social and digital fluency, exceptional business acumen, a proven track record of closing seven-figure enterprise deals with Fortune-level brands, and the ability to lead high-stakes pursuits, negotiations, and cross-functional teams.

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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