Senior Director, Digital Marketing
UserTesting- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor’s degree in Marketing, Business, or a related field, with a minimum of 8 years of experience in digital marketing strategy, preferably within a large enterprise environment. Strong leadership skills and experience in defining and executing web strategies are essential, along with the ability to gather and prioritize requirements from diverse stakeholders. Experience with Adobe’s ecosystem is a plus.
As Director of Adobe Enterprise Business Web Strategy, you will act as the single point of contact for collecting and coalescing Enterprise Marketing web requirements, manage the intersection of customer requirements and business objectives, and collaborate with the Adobe.com Web Marketing team to implement, test, and improve web strategies. You will also work across the business to define the vision and strategic objectives for the website, leveraging insights from various sources, and partner with product and marketing teams to achieve Adobe’s strategic objectives for BACOM.
Software solutions for content creation and marketing
Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.