Adobe

Director, Enterprise Business Web Strategy

San Jose, California, United States

$120,000 – $180,000Compensation
Senior (5 to 8 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, BiotechnologyIndustries

Requirements

Candidates should possess a Bachelor’s degree in Marketing, Business, or a related field, with a minimum of 8 years of experience in digital marketing strategy, preferably within a large enterprise environment. Strong leadership skills and experience in defining and executing web strategies are essential, along with the ability to gather and prioritize requirements from diverse stakeholders. Experience with Adobe’s ecosystem is a plus.

Responsibilities

As Director of Adobe Enterprise Business Web Strategy, you will act as the single point of contact for collecting and coalescing Enterprise Marketing web requirements, manage the intersection of customer requirements and business objectives, and collaborate with the Adobe.com Web Marketing team to implement, test, and improve web strategies. You will also work across the business to define the vision and strategic objectives for the website, leveraging insights from various sources, and partner with product and marketing teams to achieve Adobe’s strategic objectives for BACOM.

Skills

Digital Marketing Strategy
Web Strategy
Stakeholder Management
Adobe Ecosystem
Web Marketing
Strategic Objectives
BACOM

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

Key Metrics

San Jose, CaliforniaHeadquarters
1994Year Founded
$668.9MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, DesignIndustries
10,001+Employees

Benefits

Company Equity
401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.
Open-source alternatives may attract users away from Adobe's subscription model.
Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.
Adobe's subscription model includes special pricing for students, teachers, and businesses.
Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.
Remote work boosts demand for Adobe's cloud-based document management solutions.
AR's popularity in marketing benefits Adobe's 3D and AR tools.

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