Director, Demand Generation - Remote US at Seamless.AI

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, TechnologyIndustries

Requirements

5+ years of experience in growth or performance marketing, preferably in SaaS or high-growth tech
Expertise across paid channels, automation tools (Customer.io, HubSpot, Marketo, Pardot, etc.), CRO platforms, and analytics tools
Proven ability to scale multi-channel campaigns
Strong grasp of funnel metrics, data interpretation, and optimization strategies
Experience working cross-functionally with sales, design, product, and people teams
A bias for testing, iterating, and moving fast
Bachelor’s degree or equivalent work experience in B2B SaaS or a GTM org that closely supports sales enablement
Have managed marketing support for recruiting initiatives, employer brand, or job boards
Love tools like Segment, Amplitude, Unbounce, or Seamless.AI
Authorized to work in the U.S. (no visa sponsorship available)

Responsibilities

Own the strategy, execution, and performance of all marketing campaigns to drive users, demos and revenue across the customer lifecycle
Oversee all lifecycle and nurture email campaigns across marketing and sales funnels
Drive segmentation, lead scoring, and behavioral-based automation
Collaborate with sales/ops on routing, MQL optimization, and data hygiene
Optimize CAC, CPL, ROAS, and other acquisition KPIs in B2B campaigns
Increase qualified lead volume while improving customer acquisition cost (CAC)
Drive conversion rate uplift across Content, Landing Pages and nurture flows
Launch high-performing campaign initiatives to drive traffic, impressions, demos and sales

Skills

Key technologies and capabilities for this role

Demand GenerationPerformance MarketingEmail CampaignsHubSpotMarketoPardotCustomer.ioLead ScoringSegmentationCAC OptimizationROASCROAnalyticsSegmentAmplitudeUnbounceB2B SaaS

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a remote position available to candidates in the US.

What experience is required for this role?

Candidates need 5+ years of experience in growth or performance marketing, preferably in SaaS or high-growth tech, with a proven ability to scale multi-channel campaigns.

What key skills are needed for the Director, Demand Generation role?

Expertise is required across paid channels, automation tools like Customer.io, HubSpot, Marketo, Pardot, CRO platforms, analytics tools, funnel metrics, data interpretation, and optimization strategies.

What is the company culture like at Seamless.AI?

Seamless.AI is committed to a diverse, inclusive workplace, has been recognized as one of Purpose Jobs’ 2024 Best Places to Work, and fosters a fast-paced environment with a bias for testing, iterating, and moving fast.

What makes a strong candidate for this position?

Strong candidates have 5+ years in growth marketing in SaaS, expertise in paid channels and automation tools, experience scaling campaigns, working cross-functionally, and a bias for testing and iterating quickly, plus familiarity with tools like Segment, Amplitude, Unbounce, or Seamless.AI.

Seamless.AI

Real-time B2B sales lead generation platform

About Seamless.AI

Seamless.AI provides a real-time search engine that helps businesses generate B2B sales leads. The platform allows users to find and connect with their ideal customers, which aids in building a sales pipeline and shortening the sales cycle. By integrating with popular CRM and engagement tools like Salesforce and Hubspot, Seamless.AI eliminates manual data entry, enhancing productivity for sales professionals. Unlike many competitors, Seamless.AI focuses on delivering high-quality sales intelligence, which has earned it recognition as a top sales platform. The company's goal is to help businesses improve their lead generation and significantly increase their profits through effective use of its platform.

Worthington, MinnesotaHeadquarters

2018Year Founded

$73.2MTotal Funding

SERIES_ACompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Benefits

Remote work

PTO

Health benefits

401k

Sales commission

Professional development

Risks

Emerging AI-driven sales platforms could threaten Seamless.AI's market share.

Integration of AI in CRMs may reduce the need for third-party solutions like Seamless.AI.

Data privacy regulations like GDPR and CCPA could impact Seamless.AI's data collection.

Differentiation

Seamless.AI offers real-time B2B sales lead generation, enhancing sales pipeline efficiency.

The platform integrates with major CRMs like Salesforce and Hubspot, boosting productivity.

Seamless.AI's Buyer Intent feature leverages data from 5,000+ websites for better lead scoring.

Upsides

Increased demand for AI-driven sales tools optimizes remote sales processes.

Adoption of AI in sales is expected to grow by 30% annually, boosting Seamless.AI's market.

Expansion of SaaS platforms in emerging markets offers new opportunities for Seamless.AI.

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