Director of Customer Success
paytronizSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Technology, Software as a Service (SaaS), FintechIndustries
Requirements
Candidates should possess a Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or advanced degree is preferred. They must have at least 8 years of experience in customer marketing, CRM, or lifecycle marketing, with a minimum of 3 years in a leadership role. Demonstrated success in driving engagement and adoption of newly launched products or features is required, along with expertise in marketing automation, CRM platforms (Salesforce, HubSpot), and customer success tools (e.g., Gainsight). Strong analytical skills and a data-driven approach to decision-making are essential, and exceptional communication and leadership skills with the ability to collaborate effectively are also necessary.
Responsibilities
The Director, Customer Marketing will lead the development and execution of a comprehensive customer marketing strategy aligned with business objectives, championing customer-centric initiatives to drive engagement, retention, and advocacy. They will partner with Product and Customer Success teams to develop go-to-market strategies for new products, ensuring customer education and adoption through targeted campaigns. The role involves overseeing multi-channel campaigns, implementing customer segmentation and personalization strategies, and driving cross-sell and upsell opportunities. Additionally, the Director will map and optimize the customer journey, gather customer insights and feedback, design retention and advocacy programs, and define KPIs to measure the effectiveness of customer marketing initiatives, fostering collaboration across teams.
Skills
Customer Marketing
Customer Engagement
Customer Retention
Product Adoption
Lifecycle Communications
Segmentation
Campaign Development
Cross-functional Collaboration
Strategic Planning
Leadership
Versapay
Automates accounts receivable processes for businesses
About Versapay
VersaPay automates accounts receivable processes for businesses, focusing on the B2B market. Its main product, the ARC platform, simplifies invoicing and payment by providing an online self-service portal where customers can receive invoices, make payments, and communicate with businesses. This portal is customizable, allowing clients to tailor the experience to their needs, which enhances customer satisfaction and retention. VersaPay operates on a subscription-based model, charging clients a recurring fee for access to the ARC platform, along with potential transaction fees for processed payments. This focus on customer-friendly solutions sets VersaPay apart from competitors in the financial technology sector, which is rapidly growing due to the demand for digital business solutions. The company's goal is to improve the efficiency of accounts receivable processes, making them more secure and user-friendly for businesses and their customers.
Key Metrics
Toronto, CanadaHeadquarters
2006Year Founded
$18.7MTotal Funding
IPOCompany Stage
Enterprise Software, FintechIndustries
201-500Employees