Minimum of 10 years digital media experience with emphasis in Programmatic
Significant experience in premium streaming TV and ad technology
Proven track record of developing, setting, and implementing the strategic direction required to meet and exceed sales goals
Expert understanding of the ad tech marketplace and existing relationships with key stakeholders within agency holding groups and demand side platforms
Strong understanding of demand and supply side platform technology as well as Salesforce/CRM tools to manage business
Active participation in industry and marketplace initiatives surrounding automation and data-driven sales initiatives
Experience interfacing with high level executives, clients and agencies
Experienced leader of data driven sales managing the sales cycle with advanced campaign measurement and attribution
Extensive experience leading geographic or account-based territories, with a demonstrated ability to generate new business, multiply demand and exceed sales targets
Bonus eligible
Responsibilities
Lead the overall automated sales strategy for assigned client/agency groups in the upfront and scatter marketplace
Develop and execute the regional strategy to accelerate automation across self-service, managed service and programmatic advertising
Directly lead the team in driving new, automated demand with a focus on regional/independent agencies and direct advertisers
Build and maintain high-impact relationships with key clients and agency partners to set goals and lead day-to-day business
Collaborate with the Data and Revenue Analytics teams to transform trend data into actionable business insights and revenue opportunities
Manage the day-to-day sellers (AEs & AAEs) as they drive Programmatic sales activity of our data-driven products
Manage and develop the Programmatic sales pipeline with the team to achieve automation sales goals
Manage 4-6 Direct Reports
Stay ahead of industry trends across identity solutions, measurement capabilities ad tech solutions to identify products gaps and customer needs
Skills
Sales Strategy
Programmatic Advertising
Client Relationship Management
Revenue Management
Data Analysis
Pipeline Management
Leadership
Prospecting
Lead Generation
Sales
Advertising Sales
The Walt Disney Company
Leading producers & providers of entertainment and information