[Remote] Senior Director of Sales, Brand and Advertising Research at Nielsen

Chicago, Illinois, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Experience in sales, marketing, or a related field
Strong leadership and collaboration skills
Excellent communication and presentation skills
Ability to work in a fast-paced environment
Strong understanding of brand and advertising research
Experience with sales and client relationship management
Ability to identify and activate opportunities for revenue growth
Strong problem-solving and analytical skills
Ability to work remotely and adapt to changing priorities
Strong knowledge of NielsenIQ's Brand and Communications tracking solutions

Responsibilities

Identify and activate opportunities to grow Brand and Communications Tracking adoption
Develop and execute targeted activation plans to engage clients
Strengthen client relationships through high-quality responses to RFIs and RFPs
Amplify product value by championing Brand Tracking solutions and showcasing impact
Collaborate with internal teams to shape and energize team routines and knowledge
Share expertise and foster collaboration to support team development
Deliver compelling pitches and proposals that resonate with client needs
Contribute to internal initiatives by sharing knowledge and fostering collaboration
Elevate product visibility through impactful presentations and sales materials
Adapt to changing priorities and priorities in a fast-paced environment

Skills

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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