Implementation Manager
VectraSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Advertising, Precision MarketingIndustries
Requirements
- Advanced experience with tag management platforms such as Google Tag Manager (GTM), Tealium, and Ensighten
- Skilled in analytics platforms including Google Analytics GA4, Adobe Analytics, and Amplitude for web and app measurement
- Familiarity with mobile measurement partners like AppsFlyer, Adjust, and Branch
- Understanding of Customer Data Platforms (CDPs) such as Salesforce Marketing Cloud, Segment, or ActionIQ
- Experience developing and maintaining taxonomies, with exposure to tools like Claravine
- Working knowledge of consent management solutions (e.g., OneTrust, TrustArc, Cookiebot) and data privacy compliance (GDPR, PECR)
- Exposure to campaign tracking integrations with platforms like Facebook Ads Manager, Google Ads, and DV360
- Proficiency in data visualization tools (Google Data Studio, Tableau, Power BI) and scripting (JavaScript, Python) for analytics automation (plus)
- Experience leveraging data clean rooms effectively (LiveRamp, InfoSum) (plus)
- Strong problem-solving, documentation, and stakeholder communication skills; ability to deliver technical solutions and insights to varied audiences
- 7+ years’ experience in analytics, digital marketing technology, or related roles
Responsibilities
- Consult with clients to understand their business objectives and translate these into analytics strategies and technical requirements
- Design, implement, and maintain tracking solutions, with a primary focus on Google Tag Manager (GTM) and Google Analytics, as well as supporting other platforms as needed
- Develop, document, and enforce campaign naming conventions, tagging standards, and taxonomies to ensure clean, consistent, actionable data
- Ensure all data collection and analytics implementations comply with data privacy regulations (GDPR, PECR) and industry best practices; advise on privacy-by-design and consent management
- Conduct rigorous QA, validation, and troubleshooting of analytics implementations to guarantee data accuracy and completeness
- Create clear technical documentation and client-facing presentations; communicate complex concepts to both technical and non-technical audiences
- Collaborate with internal teams—including strategy, media, web development, and CRM—to align analytics solutions with broader business objectives
- Stay up-to-date with analytics trends, platform updates, and privacy regulations, adapting solutions as needed
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the work arrangement for this role?
The position is hybrid, requiring 3 days in the office and 2 days remote, based in London.
What is the contract duration and possibility of extension?
This is a 6-month fixed-term contract (FTC) that is highly likely to be converted to permanent.
What key skills are required for this position?
Candidates need advanced experience with tag management platforms like Google Tag Manager (GTM), Tealium, and Ensighten; proficiency in analytics platforms such as Google Analytics GA4, Adobe Analytics, and Amplitude; and familiarity with mobile attribution tools like AppsFlyer, Adjust, and Branch, plus understanding of CDPs and taxonomy management.
What is the company culture like at RAPP?
RAPP fosters an inclusive workplace that emphasizes personal well-being, champions individuality in marketing solutions and the workplace, and leverages data, creativity, technology, and empathy to activate client growth.
What makes a strong candidate for this Director role?
A strong candidate will have advanced expertise in Google Tag Manager and Google Analytics, experience translating business objectives into analytics strategies, ensuring data privacy compliance like GDPR, and collaborating across teams while staying current on trends.
RAPP
Precision marketing agency using data-driven strategies
About RAPP
RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.
New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees
Risks
Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.
Differentiation
RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.
Upsides
AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.
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