Director, Analytics Enablement at RAPP

Chicago, Illinois, United States

RAPP Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Advertising, Data Science, BiotechnologyIndustries

Skills

Key technologies and capabilities for this role

AnalyticsData CollectionData ActivationMeasurementReportingTracking ArchitectureTag Management SystemsESPsDigital MediaWeb AnalyticsTechnical SolutionsData AnalysisMarketing Technology

Questions & Answers

Common questions about this position

What is the salary or compensation for the Director, Analytics Enablement role?

This information is not specified in the job description.

Is this position remote or does it require working in the Chicago office?

This information is not specified in the job description.

What key skills and expertise are required for this role?

The role requires expertise in platforms including ESPs, digital media, web analytics, and tag management systems, as well as advising on CRM tools like Salesforce Marketing Cloud, Litmus Email Analytics, and mobile attribution platforms such as Branch MMP, AppsFlyer, Kochava, and Adjust.

What is the company culture like at RAPP?

RAPP fosters an inclusive workplace that emphasizes personal well-being, champions individuality in marketing solutions and the workplace, and focuses on precision, empathy, data, creativity, and technology to activate client growth.

What makes a strong candidate for the Director, Analytics Enablement position?

Strong candidates should excel in client-facing communication to inspire confidence, authoring technical documents like BRDs and presentations, educating on analytics and privacy trends, and architecting tracking conventions with deep platform expertise.

RAPP

Precision marketing agency using data-driven strategies

About RAPP

RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.

New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees

Risks

Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.

Differentiation

RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.

Upsides

AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.

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