Director, Analytics Enablement at RAPP

The Director, Analytics Enablement will support the collection and activation of analytics data, providing consultation and technical solutions for measurement and reporting goals. This role involves architecting, documenting, and maintaining tracking architecture, conventions, and taxonomies. Responsibilities include interfacing with clients and partners, authoring client-facing documents, educating stakeholders on industry changes like data privacy and AI in measurement, discovering client ecosystems, advising on CRM and mobile app measurement, conceiving tracking architecture, authoring implementation documentation, advising on tag management, and validating tracking implementation for accuracy.