Customer Enablement Lead
Help Scout$123,000 - $144,000/year
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Advertising, Data Science, BiotechnologyIndustries
Requirements
Candidates should possess 7-10 years of experience in analytics and technology, with a preference for 3+ years specifically in analytics enablement. Expertise in various platforms such as ESPs, digital media, web analytics, tag management systems (Google Tag Manager, Ensighten, Adobe Launch, ObservePoint), CRM (Salesforce Marketing Cloud), mobile measurement (Branch MMP, AppsFlyer, Kochava, Adjust), and digital media platforms (Google Marketing Platform, DV360, Ads, Microsoft Ads, Facebook Ads, Pinterest Ads, Twitter Ads, LinkedIn Ads) is required.
Responsibilities
The Director, Analytics Enablement will support the collection and activation of analytics data, providing consultation and technical solutions for measurement and reporting goals. This role involves architecting, documenting, and maintaining tracking architecture, conventions, and taxonomies. Responsibilities include interfacing with clients and partners, authoring client-facing documents, educating stakeholders on industry changes like data privacy and AI in measurement, discovering client ecosystems, advising on CRM and mobile app measurement, conceiving tracking architecture, authoring implementation documentation, advising on tag management, and validating tracking implementation for accuracy.
Skills
Analytics
Data Collection
Data Activation
Measurement
Reporting
Tracking Architecture
Tag Management Systems
ESPs
Digital Media
Web Analytics
Technical Solutions
Data Analysis
Marketing Technology
RAPP
Precision marketing agency using data-driven strategies
About RAPP
RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.
New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees
Risks
Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.
Differentiation
RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.
Upsides
AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.
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