Director Agency Partnerships at Samba TV

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Media, AdTechIndustries

Requirements

Proven track record of 7+ years in media/Ad-tech sales with consistent history of meeting and significantly exceeding revenue goals
In-depth knowledge of the Ad-tech/Mar-tech ecosystem, including programmatic media, CTV/OTT, linear TV, and cross-screen measurement
Established, current relationships and executive presence to sell to and influence decision-makers at major advertising agencies and brand direct organizations
Exceptional ability to manage a pipeline, accurately forecast revenue, strategically manage complex client situations, and develop executable solutions in short time frames
Excellent verbal, written, and presentation skills suitable for communicating strategic value to C-level agency and brand executives
Demonstrated commitment to keeping up with market trends, understanding evolving client needs, and adapting sales strategies to a dynamic environment
Experience mentoring or coaching high-output sales professionals is a plus, along with a focus on accountability and high-velocity prospecting activity
Ability to travel 25-50% of the time, as needed, for client meetings and industry events
BS/BA in Business, Marketing, or Communications preferred
Fluency with CRM tools and G Suite/Microsoft Office applications is required

Responsibilities

Consistently plan, forecast, and exceed assigned quarterly and annual revenue targets through proactive outreach and strategic account management
Develop and expand relationships at the executive and mid-level with key decision-makers within major agency holding companies and large brand direct teams
Present Samba TV’s proprietary, AI-driven solutions—including measurement, identity, and programmatic data offerings—to drive deep product adoption across TV and digital teams
Lead complex negotiations and deal structuring, guiding the sales process from initial prospecting and needs analysis through solution development and final closing
Serve as a highly visible brand advocate and subject matter expert in the digital, CTV, and linear TV advertising and analytics marketplace
Partner with Vertical Named Accounts teams and collaborate closely with Product, Client Services, and Analytics teams to ensure seamless client delivery and maximum customer retention

Skills

Key technologies and capabilities for this role

Sales LeadershipQuota AchievementStrategic Account ManagementAgency PartnershipsSolution SellingCross-Screen MeasurementProgrammatic AdvertisingDeal NegotiationRevenue ForecastingAdTech SalesRelationship ManagementAI-Driven Insights

Questions & Answers

Common questions about this position

What experience is required for the Director Agency Partnerships role?

Candidates need 7+ years in media/Ad-tech sales with a proven track record of consistently meeting and exceeding revenue goals, deep knowledge of the Ad-tech/Mar-tech ecosystem including programmatic media, CTV/OTT, linear TV, and cross-screen measurement, and an established network with major advertising agencies.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the team structure look like for this position?

The position reports to the US VP, Agency and Brand Sales, and involves partnering with Vertical Named Accounts teams, Product, Client Services, and Analytics teams.

What makes a strong candidate for this Director Agency Partnerships role?

A strong candidate has an established current network across major agency holding companies, a demonstrable track record of exceeding aggressive sales quotas, and exceptional sales acumen to lead complex negotiations.

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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