Digital Strategy Lead – Customer Experience, Digital & Media Strategy Team at Gilead Sciences

Foster City, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Biotechnology, HealthcareIndustries

Requirements

Passion for creating meaningful, customer-centric digital strategies
Journey design mindset with experience stitching together omnichannel experiences
Deep expertise in media, data, and clean room environments
Ability to translate ad-tech and platform capabilities (e.g., Salesforce, Sitecore, LiveRamp) into actionable strategies
Strong collaboration skills with cross-functional teams, driving measurable impact and optimization
Solid understanding of pharma compliance and evolving privacy regulations
Bachelor's Degree and Twelve Years’ Experience OR Master's Degree and Ten Years’ Experience OR PhD and Eight Years’ Experience
Preferred: 8+ years in digital strategy or omnichannel marketing, with agency experience a plus
Preferred: Expertise in digital planning, media activation, performance measurement & optimization
Preferred: Skilled in audience planning and activation using 1P and 3P

Responsibilities

Develop and execute digital strategies aligned with brand objectives and business goals
Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms
Design personalized content strategies to enhance engagement for HCPs and patients
Embed digital best practices and innovation into brand planning, leveraging success across the organization
Drive insight development and measurement frameworks (KPIs, learning agendas, reporting tools)
Identify opportunities for digital health innovation and emerging technologies
Collaborate with media partners and internal teams to optimize activations and audience targeting
Provide strategic guidance on digital operations, capability development, and process optimization
Ensure regulatory alignment and compliance across all digital initiatives
Act as a business partner to therapeutic areas, integrating digital strategies into broader commercial plans

Skills

Key technologies and capabilities for this role

Digital StrategyCustomer ExperienceMedia StrategyData StrategyTechnology StrategyStrategic CommunicationStakeholder InfluenceStorytellingPersonalized Engagement

Questions & Answers

Common questions about this position

What is the work location for this position?

The preferred work location is Foster City, CA, with Parsippany, NJ as an alternative. Candidates residing in these areas are strongly encouraged to apply, and relocation assistance is not available.

What salary or compensation does this role offer?

This information is not specified in the job description.

What skills and experience are required for this role?

Required skills include passion for customer-centric digital strategies, journey design for omnichannel experiences, deep expertise in media, data, and clean room environments, knowledge of ad-tech platforms like Salesforce, Sitecore, and LiveRamp, strong collaboration skills, and understanding of pharma compliance and privacy regulations.

What is the company culture like at Gilead?

Gilead emphasizes collaboration, determination, and a relentless drive to make a difference, with people leaders playing a key role in evolving the culture to make every employee feel included, developed, and empowered.

What makes a strong candidate for this Digital Strategy Lead role?

Strong candidates are strategic leaders who thrive at the intersection of media, data, and technology, with exceptional communication, influence, and storytelling skills, plus a passion for customer-centric digital strategies and experience in pharma compliance.

Gilead Sciences

Develops and commercializes biopharmaceuticals

About Gilead Sciences

Gilead Sciences focuses on discovering, developing, and commercializing medicines for various medical conditions, including HIV/AIDS, liver diseases, cancer, inflammatory and respiratory diseases, and cardiovascular issues. The company conducts extensive research and development to create new therapies, which are then marketed to healthcare providers, hospitals, and pharmacies after receiving regulatory approval. Gilead differentiates itself from competitors through its strong commitment to R&D and strategic partnerships, such as with SAP Ariba, to enhance its operations and product offerings. The company's goal is to improve health equity and access to care globally, working with communities to ensure that its medicines reach those in need.

Foster City, CaliforniaHeadquarters

1987Year Founded

$15,873.6MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Paid family time off and paid parental time off

Generous 401(k) contribution matching

Comprehensive medical plans that cover both physical and mental healthcare

Global Wellbeing Reimbursement

Time Off

Global Volunteer Day

Giving Together Program

Employee Support Programs

Flexible Work Options

Risks

Increased competition in HIV treatment from ViiV Healthcare's expanding drug portfolio.

Regulatory scrutiny over drug pricing could impact Gilead's U.S. market operations.

Patent expirations, like Truvada's, lead to increased generic competition and revenue loss.

Differentiation

Gilead's lenacapavir is recognized as the 2024 Breakthrough of the Year for HIV care.

Partnerships with LEO Pharma and Tubulis enhance Gilead's focus on inflammatory and cancer therapies.

Gilead's commitment to health equity initiatives like COMPASS and HepConnect sets it apart.

Upsides

Gilead's strategic partnerships expand its reach in inflammatory and oncology drug markets.

Investment in digital health technologies enhances Gilead's R&D and patient engagement.

Focus on sustainability improves Gilead's operational efficiency and corporate reputation.

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