Digital Strategist
AffiniPaySalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Health, HealthcareIndustries
Requirements
The Digital Strategy Analyst should be a data-driven individual with a passion for digital analytics, possessing strong skills in analyzing and interpreting digital data to drive strategic decisions and enhance the digital experience. Proficiency in leveraging various analytics tools, collaborating with cross-functional teams, and a proven track record of turning data into actionable recommendations are essential. Experience with tag management solutions like Google Tag Manager, Adobe Launch, or Telium is required for accurate digital data collection. Familiarity with website usability, conversion rates, and customer engagement optimization, as well as experience with A/B testing, is also necessary. The role requires the ability to present complex data insights clearly to non-technical stakeholders and collaborate with data and analytics teams on data strategy and implementation.
Responsibilities
The Digital Strategy Analyst will engage with stakeholders to understand their needs and develop digital analytics measurement strategies. They will design and configure tag management solutions for accurate digital data collection, and utilize various tools to analyze digital data from sources like websites, social media, and online campaigns. The analyst will identify trends and opportunities to enhance the digital customer experience, translate findings into actionable insights, and identify areas for improvement in website usability and conversion rates. They will develop and execute A/B tests, collaborate with marketing, product, and technology teams, and present data insights to stakeholders. Additionally, the analyst will develop and maintain dashboards and reports to track key performance indicators, and ensure the accuracy and integrity of digital data through audits.
Skills
Digital Analytics
Data Analysis
Strategic Decision Making
Digital Experience Enhancement
Analytics Tools
Twin Health
Monitors and treats chronic metabolic diseases
About Twin Health
Twin Health focuses on addressing chronic metabolic diseases by targeting their root cause: damaged metabolism. The company operates in the healthcare and wellness market, specifically for individuals suffering from conditions like diabetes and Metabolic Syndrome. Twin Health uses its Whole Body Digital Twin technology, which combines sensors, artificial intelligence, and medical science to create a virtual model of the human body. This technology allows for real-time monitoring and analysis of a person's metabolic functions, enabling the creation of personalized treatment plans. Unlike its competitors, Twin Health emphasizes reversing and preventing these diseases through a subscription-based model that provides continuous support and updates. The goal of Twin Health is to effectively manage and reduce the prevalence of chronic metabolic diseases, improving the health of millions globally.
Mountain View, CaliforniaHeadquarters
2018Year Founded
$227.1MTotal Funding
LATE_VCCompany Stage
AI & Machine Learning, HealthcareIndustries
501-1,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Unlimited Paid Time Off
Parental Leave
Health Savings Account/Flexible Spending Account
Company Equity
Remote Work Options
Flexible Work Hours
Risks
Competition from companies like Virta Health threatens Twin Health's market share.
Privacy concerns and regulatory scrutiny challenge wearable technology data collection.
Economic downturn may impact consumer spending on health subscriptions, affecting revenue growth.
Differentiation
Twin Health's Whole Body Digital Twin offers real-time metabolic monitoring and personalized treatment.
The platform integrates AI, sensors, and medical science to reverse chronic diseases.
Twin Health targets root causes of metabolic diseases, unlike competitors focusing on symptoms.
Upsides
Growing digital twin market offers strong potential for Twin Health's technology.
Increasing trend in personalized medicine aligns with Twin Health's treatment approach.
AI-driven solutions adoption by healthcare providers enhances collaboration opportunities for Twin Health.
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