Digital Strategy Analyst

About Twin Health

At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™, a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions.

Working Here

Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. Our culture empowers each Twin to do what’s needed to create impact for our members, partners, and our company, and enjoy their experience at work. Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built In's 2022 Best Places To Work Awards. Twin Health has the backing of leading venture capital funds including ICONIQ Growth, Sequoia, and Sofina, enabling us to scale services in the U.S. and globally and help solve the global chronic metabolic disease health crisis. We have recently announced broad and growing partnerships with premier employers, such as Blackstone and Berkshire Hathaway. We are building the company you always wished you worked for. Join us in revolutionizing healthcare and building the most impactful digital health company in the world!

Excited to join us and do your part in improving people’s health and happiness?

Opportunity

Are you a data-driven individual with a passion for digital analytics? Twin Health is seeking a highly skilled and motivated Digital Analyst to join our team. In this role, you will analyze and interpret digital data to drive strategic decisions and enhance the digital experience for our customers. You will leverage various analytics tools, collaborate with cross-functional teams, and deliver actionable insights that shape our digital strategy. If you thrive in a fast-paced, dynamic environment and have a proven track record of turning data into actionable recommendations, we want to hear from you!

Responsibilities

Relationship Management

• Engage with stakeholders to understand their needs and develop digital analytics measurement strategies that ensure those needs are met.

Tagging & Data Collection

• Design and configure tag management solutions based on requirements to ensure accurate digital data collection using platforms such as Google Tag Manager, Adobe Launch, or Telium.

Data Analysis & Insight Development

• Utilize various tools and techniques to collect, clean, and analyze digital data from sources such as websites, social media, and online campaigns.
• Identify trends, patterns, and opportunities that can enhance the digital customer experience.
• Translate analytical findings into clear, actionable insights and recommendations.

Optimization & Testing

• Identify areas for improvement, including website usability, conversion rates, and customer engagement.
• Develop and execute A/B tests to validate insights and drive performance enhancements.

Cross-Functional Collaboration

• Work closely with marketing, product, and technology teams to align data-driven recommendations with overall business goals.
• Present complex data insights clearly and concisely to non-technical stakeholders, including senior leadership.

Performance Monitoring & Reporting

• Develop and maintain dashboards and reports to track key performance indicators, providing regular updates to stakeholders.

Strategic Data Initiatives

• Collaborate with the data and analytics team to develop and refine a comprehensive data strategy and support the implementation of data-driven processes.

Data Integrity & Governance

• Ensure the accuracy and integrity of digital data through regular audits and troubleshooting discrepancies.
• Confirm that data collection