Analyst, Insights & Strategy

Job Description: Analyst, Insights & Strategy

Salary: [Not Specified] Location Type: [Not Specified] Employment Type: [Not Specified]

Company Information

Tubular and Lineup have partnered with Chartbeat to help you grow reach and revenue for your content. Chartbeat’s (www.chartbeat.com) mission is to help content creators around the world better connect with their audiences.

In 2023, Chartbeat joined forces with Tubular, the leader in global social video intelligence and measurement, and Lineup Systems, the leading global provider of media sales technology. Together, we’re expanding the ecosystem of insights we provide to enterprise content creators who are developing audiences and revenue streams across channels. We now serve more than 1,000 brands globally, including The New York Times, the BBC, ESPN, Gannett, Vox, BuzzFeed, Paramount, WB, Mediahuis, Hearst, McClatchy, and GQ.

You'll be joining a diverse group of focused, hard-working people who are passionate about doing work that's challenging and fun—and who strive to maintain a healthy work/life balance. Bring the best of Chartbeat and Tubular to media and tech clients through data analysis, insights and consulting. Serve as a trusted advisor on content and social platform success.

Position Overview

The Analyst will work to help our clients -- including broadcasters, tech platforms, publishers, and brands -- develop strategies to grow their social video presence using Tubular’s data analytics suites. The Analyst will run analysis to drive insights and create high-quality external publications to share with our clients. The Analyst will support the global I&S team and report to I&S leadership.

Key Duties & Responsibilities

• Project Execution: Own project execution for designated clients, which includes: research methodology, analysis, and visually representing insights using data from Tubular’s own product and industry news and research from third-party data sources.
• Storytelling: Build compelling stories using quantitative and qualitative analysis, market trends, and objectives analyses.
• Client Understanding: Understand business needs of clients across industries and content genres.
• Time Management: Utilize time-tracking software or systems to accurately capture and record hours.
• Data Compilation: Compile and pull SQL data sets from our database.
• Collaboration: Actively collaborate with supervisor and peers to validate assumptions and hypotheses.

Minimum Qualifications

• Intellectual Curiosity: Demonstrates a high degree of intellectual curiosity with a proactive approach to exploring data, patterns, and emerging insights.
• Social Media Expertise: Possesses strong intuition and deep understanding of the social media ecosystem across TikTok, Instagram, Facebook, and YouTube. Major plus in understanding platform culture, audience behavior, and evolving trends.
• Project Management: Strong project management skills.
• Problem-Solving: Must have strong problem-solving skills as well as the ability to independently pursue hypotheses to discoveries.
• Organization & Detail: Must be well organized with strong attention to detail and willingness to go above and beyond to get the job done.
• Communication Skills: Excellent communication skills: verbal, written (including editing and proofing).
• Analytical Simplification: The ability to simplify complex analysis into actionable insights and recommendations.
• Education: BA/BS degree.
• Experience:
  • Demonstrated experience with digital content, social media and media research.
  • 2-3 years experience with a high performing organization (e.g., consulting, high-growth technology company, social media research agency).
• Software Proficiency:
  • Proficient in PowerPoint and Google Slides; talent for the visual display of quantitative and qualitative information is highly desirable.
  • Advanced proficiency in Excel and Google Sheets, including the use of pivot tables, complex formulas (e.g., VLOOKUP, INDEX/MATCH, ARRAYFORMULA), data cleaning techniques, and scenario modeling to perform robust, scalable analyses that support business decision-making.
• Technical Skills: Familiarity with Python & SQL is a major plus.
• Language Fluency: Must be completely fluent in English language (writing, verbal, business presentations, analysis). Proficiency in other languages is a major plus.
• Diversity, Equity, and Inclusion: [Information not fully provided]