Digital Performance Manager at Abbott

Ho Chi Minh City, Vietnam

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

University Graduate in relevant field
Certification of courses completion from major digital platforms is a plus
At least 5-year relevant experience in digital marketing and/or social media communications within Media Agency, FMCG & nutrition brands and/or relevant experience in online marketing in related industries
Previous experience in digital tech company is a plus
Deep understanding of global digital platform Google, Facebook…, local digital platforms and E-commerce platforms (GA & Blueprint certifications)
Strong analytic skill and data-driven thinking, proven practical experience in applying A/B testing, optimizing

Responsibilities

In collaboration with brand team to develop digital strategy as part of overall marketing strategy and elaborate in detail plan to be followed up in execution
Plan and deploy digital 360 user journey, segmentation based on behavior signal and to scouting and propose new digital innovation as relevant
Oversee and manage Always on “New User Acquisition” programs, work closely with media agency in optimizing, tracking, reporting new user acquisition
Oversee all digital platforms (brand website, social media channels…)
Manage digital & social agencies to ensure best 3-way collaboration to deliver campaign on time, right brief
Manage digital budget and propose best media mix or tactics to drive best effectiveness and ROI
Manage performance requirements of brands (SEM, SEO, D2C etc.)
Analyze digital performance on all KPIs to provide insights and optimization
Analyze data of full funnel performance and maximize bottom funnel (Acquisition)
Master all digital measurements (Search, Display, Mobile, Social…) in order to identify high value customers, link to CRM to enhance LTV
Analyze and report from GA, Meta Business Manager
Understand E-commerce trend, environment and platform to collaborate with other Center of Expertise (COE) to plan digital media to support E-commerce
Understand CRM and the dynamic of lead acquisition to conversion
Champion Social Media Channel: lead the Social Media channel plan & practice (Facebook, Instagram, Zalo…)
Understand the dynamic of content to drive engagement, advice brand team on creative & different tactics to win social media
Always search and propose new & relevant practice for social media
Understand well to implement the KOL & micro influencer strategy to win

Skills

Digital Marketing

Digital Strategy

CRM

E-commerce

Social Media Management

Media Optimization

User Acquisition

Behavioral Segmentation

Omnichannel Marketing

Data Analytics

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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