Digital Marketing Specialist at Abbott

Almaty, Almaty, Kazakhstan

Apply Now

Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

Over 3 years of experience in Digital Marketing, including working with advertising platforms (Meta, Google, YouTube)
Experience in FMCG or media industry within international companies is an advantage
Knowledge of analytics tools: Google Analytics
Experience in performance marketing, retargeting, and content adaptation
Ability to manage budgets, plan, and monitor campaign effectiveness
English proficiency — spoken Intermediate level

Responsibilities

Work together with Senior Digital & E-commerce Marketing Manager CIS and Local and Regional Marketing team to create annual Digital strategy
Prepare annual content Plan based on Brand strategy, align with Brand Managers
Responsible for smart budget planning of campaign placement to ensure better ROI
Work with Media agency, Digital cabinets to ensure KPIs realization
Execution of media activations in line with agreed media strategy and key performance indicators (KPIs) for market
Media performance tracking and optimization to deliver the best media & business outcomes
Track digital budget and spending commitments for digital partners
Track measurement and reporting performance of all marketing campaigns, and assess against goals (ROI and KPIs: Google Analytics, Meta Ads Manager, TikTok Ads, etc.) by closely working with assigned Media/Digital agencies

Skills

Digital Marketing

Media Planning

Campaign Management

Content Planning

ROI Optimization

KPI Tracking

Media Performance Analysis

Budget Management

E-commerce Marketing

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free