Digital Marketing Specialist at Medtronic

Brampton, Ontario, Canada

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Baccalaureate degree (or equivalent for degrees earned outside the United States per 8 C.F.R. § 214.2(h)(4)(iii)(A)) and minimum of 2 years of relevant experience, or advanced degree with 0 years of experience
Practical knowledge and demonstrated competence within job area, typically obtained through advanced education combined with experience
Ability to work independently with general supervision on larger, moderately complex projects/assignments
Specialized knowledge and skills normally acquired through advanced education

Responsibilities

Develops outright, or in partnership with others, compelling digital and social media strategies to promote the organization's products and services through digital channels
Establishes, maintains and updates stakeholder centric digital experiences, including the identification, selection and deployment of platforms, tools and applications that deliver on strategic programs and campaigns
Develops promotional programs and campaigns designed to achieve defined business objectives with target audiences via digital channels
Utilizes search engines to maximize Medtronic content utilization and visibility
Establishes and manages the relationships with search engines and third party sites as required and in accordance with company policies and governance structures
Manages the implementation and measures performance of digital programs, content and key stakeholder digital engagement results and develops insights into customer's digital behaviors
Develops and manages social media channels and social media campaigns to build stakeholder engagement
Establishes and maintains enterprise digital standards, policies and governance
Manages digital consultants, agencies and vendors
Delivers and/or manages projects assigned and works with other stakeholders to achieve desired results
May act as a mentor to colleagues or direct the work of other lower level professionals
Sets objectives for own job area to meet the objectives of projects and assignments
Contributes to the completion of project milestones and may have some involvement in cross functional assignments
Makes adjustments or recommends enhancements in systems and processes to solve problems or improve effectiveness of job area
Communicates primarily and frequently with internal contacts, shares information, status, needs and issues to inform, gain input, and support decision-making

Skills

Key technologies and capabilities for this role

Digital MarketingSocial Media StrategySEOContent ManagementCampaign ManagementAnalyticsGoogle AnalyticsDigital PlatformsSocial Media ManagementVendor Management

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time role.

Is remote work allowed for this Digital Marketing Specialist role?

This information is not specified in the job description.

What skills are required for the Digital Marketing Specialist position?

Key skills include developing digital and social media strategies, managing platforms and campaigns, utilizing search engines for visibility, and measuring performance of digital programs.

What is the company culture like at Medtronic?

Medtronic emphasizes a life-long career of exploration and innovation, leading with purpose to champion healthcare access and equity in a connected, compassionate world.

What makes a strong candidate for this role?

Strong candidates are established individual contributors who work independently with general supervision on moderately complex projects, set objectives to meet project goals, and demonstrate specialized knowledge in digital marketing typically acquired through advanced education.

Medtronic

Develops and manufactures medical devices and therapies

About Medtronic

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by investing significantly in research and development to create new products and offering additional services like training and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its comprehensive range of medical solutions.

Fridley, MinnesotaHeadquarters

1949Year Founded

$3.2MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Employee Assistance Program

Wellness Program

Risks

Emerging competitors like Fire1 threaten Medtronic's heart failure management market share.

Spine biologics market growth may attract new entrants, increasing competition for Medtronic.

Recent IPOs in medtech indicate rising competition, challenging Medtronic's market position.

Differentiation

Medtronic's diverse product range spans cardiovascular, diabetes, neurological, and surgical technologies.

The company invests heavily in R&D to drive innovation in medical devices.

Medtronic offers comprehensive services, including training and technical support, enhancing product value.

Upsides

Exclusive deal with Kuros enhances Medtronic's orthopedic portfolio and market share.

Growing spine biologics market offers expansion opportunities in spinal fusion and regenerative medicine.

Balloon catheters market growth aligns with Medtronic's recent product launches, boosting cardiovascular presence.

Land your dream remote job 3x faster with AI

Try Jobo Free